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Saturday, January 23, 2021

How to Reach Your Intended Most Wanted Audience with Facebook Ads

If you want to ensure you’re getting the best results from your Facebook ads, you need to know they’re reaching the right audience. The good news is, thanks to the social media giant’s huge range of targeting options, this couldn’t be easier.

By only reaching the people who actually matter, your ads have a lot more value and in turn deliver a much higher conversion rate. So how exactly can you ensure you’re reaching the right audience?

Location and demographic targeting
Two of the most powerful targeting options available when you create a Facebook ad are location and demographic. You can choose exactly where you want your customers to be based. This is especially useful for local businesses focused solely on drawing in local customers to their stores.

Narrowing down the location is only the first step however. The next is to target specific demographics. You need to think about the type of consumer that’s going to be most interested in your product.
For example, will millennials be more interested in what you have to offer, or would your services best suit those over the age of 40? You can specify certain age groups when targeting your ad to ensure you’re reaching the most appropriate audience. That’s not all, you can also target things such as:
• Gender
• Relationship status
• Employment
The more you narrow down your audience, the better the results you’ll have.

However, one thing you should be careful of is behavioral targeting. While it may seem clever, 68% of consumers state they aren’t ok with targeted ads that follow them around based upon their behavior .

The benefits of running multiple ads
Of course, targeted ads largely only help if you know WHO you are targeting in the first place. However, it is possible to develop a deeper understanding of your target audience by running multiple ads.
It can be extremely beneficial to run several targeted ads at the same time, each targeting a different demographic or location. That way, you can see exactly which groups are most interested in your product or service.

You may just be surprised to discover that a different group of people to those you initially planned to target are more interested in what you have to offer.

It’s pretty simple to set up a targeted Facebook ad. The options are automatically presented to you once you’ve chosen your ad objective. However, it is a good idea to do your research first. That way, you’ll know exactly who you should be targeting and which options have the best chance of success.

Want to learn more?
I invite you join my Profitable Biz Marketing Workshop. Claim your seat here 

I’ll be looking for you.

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How to Identify Your Ideal Dream Client

Making mistakes is a given for anyone above the earth. If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her dream client. This is true for Christian Women Entrepreneurs, Coaches, Service Based Professionals and more.

Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some are in the market for. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

And when you try to reach everyone, rather than narrowing your focus to your truly ideal or dream client, you dilute your message, making it even less likely that those perfect customers will find you.

But if you’re just starting out, it can seem an impossible task to know who your dream client is. Start with these three points.

1. Gender

Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will most likely find that your market is skewed heavily one way or the other. Men and women are different, and they are affected by stories and branding in very different ways, so what appeals to a man will not always appeal to a woman. Look around at some of the brands you buy, and you’ll quickly see how they form their messages to appeal to one or the other, but very rarely both.

2. Goals

What does your client hope to achieve, and how do your products and services help to realize those goals? Whether she’s trying to build a profitable crafting blog so she can stay home with her children, or he’s working to create an online resource for muscle car fans, if you don’t know where they’re going, you can’t help them get there.

3. His or her point in the journey

Is she a beginner or well along on the path? How you speak, how you write, what marketing methods you use, and even what prices you charge will all be determined by your dream client’s level of sophistication. Whether you’re teaching beginning knitters how to cast on, or helping couch potatoes train for their first 5k, their level of commitment (and willingness to spend) is far different from a long-time knitter who is discovering intarsia, or a runner working up to a triathlon. And you will not reach your market effectively if you don’t know exactly where they are and what they need at this point.

Of course, if you’re just starting out, you might not yet know who your ideal client is. That’s okay, too. But pay attention, because they will tell you. They’ll tell you through the products and services they buy. They’ll tell you by following you (or not) on social media. They’ll tell you by commenting on your blog and asking questions that are relevant to them.

Watch your interactions, study the businesses of those who contact you for help, and take a look at what your competition is doing, and soon enough you’ll have a clear understanding of who your dream client really is.

There are many other activities involved in this process, however, I’ve shared a few to get you started.
Would you like to learn more about this and other important steps to your most empowering, profitable and transforming business?

Start here. I invite you to join my 5 Day Profitable Biz Marketing Method Workshop.. 
Go here to claim your access.  

Your dream client celebrates you, values your expertise and is willing and able to invest in your blessing (solutions). What else would you add to this?

Talk soon!

 

 

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Christian Woman Entrepreneur Grow Your Biz With Facebook Pages, Events, and Groups

Facebook is a massive traffic monster.

As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users. When people are on Facebook, they pretty much stay there and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.

Once people log into Facebook, the system basically keeps tight surveillance on them.

Every like, comment, share, as well as page that you liked and even ads that you clicked, will be monitored by Facebook.

When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.
If you’re not making the most of Facebook’s power to help you with branding, establish you as a friend and position you as an expert, you’re turning your back on one of the easiest ways to grow your business.


But the best part about using Facebook to grow your business: It’s easy as 1-2-3.
That “1-2-3” reference is no fallback on cliché: There are three areas on which you need to spend equal time – at least until you see whether or not one of these areas is going to go supernova on you:
 Facebook Pages
 Facebook Groups
 Facebook Events
Treat them as triplets. If you had human triplets, you wouldn’t put two of them in the stroller and leave one behind, right? The same with the Big Three.

Ready to learn more about the power of marketing your business online?.

 

Click here to get access to my much anticipated Divine Marketing Masterclass Series

 

Make it a great day!

 

 

 

 

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The Power of Optimism to Accelerate Your Life and Business Results

Life can seem awfully busy and, at times, awfully stressful. Being busy seems to be a way of life. The good news is, though, more and more people are reaching for a way to opt out of leading a stress-filled, busy life. No, they are not selling all their belongings and moving to a remote island. They are opting to control the one thing they can – their mindset.

Embracing optimism is showing to have huge benefits not only in mind but in body and spirit, as well. With a conscious decision to become more optimistic, a few tips and techniques, new habits are forming, health is improving, and lives are changing through the power of optimism.

We have one life; we can either view the glass as half-empty or half full; better yet, we can view it as waiting for us to fill to the brim with positivity and optimism. The choice is ours. So, why consider taking on optimism and adding one more item to think about in our busy brains? Because that is exactly what our busy brains need. Our brain needs our help to creative a positive mindset to create a positive lifestyle. There is power inside of optimism.

Ready to learn more? Claim your access to “The Power of Optimism to Accelerate Your Life and Biz Results!” Go here 

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3 Secrets That Tripled My Business and Profits

Are you frustrated by your lack of marketing results?  Maybe you’re feeling a little overwhelm. I get it. In the beginning I did everything I was told to do and it seemed like nothing was working. I lacked the marketing know how. I had just been hit with a crisis. Our daughter went blind. I quit my job to support her after we brought her into our home. I ventured online without any online marketing experience. I was ready to give up. If it wasn’t for my family, my faith and 3 secrets I’ll share with you. I would have… given up.

Ready to discover my 3 secrets that tripled my business and profits? Join me here http://bit.ly/profitablebml

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Is Your Social Media Plan Working For You?

 

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Well not everyone’s for the latter. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.


So what’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.

Let’s begin breaking it down here:
The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The Wannabe also cares about people, however, she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

Would You Like to Revise Your Social Media Plan?
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Need More Help? Come to My Webinar!
In a few days I’m hosting a webinar titled, “Quick and Proven Ways to Automate Social Media for More Visibility, Biz Growth and Client Attraction” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today! http://in3months.com/autosocialmedia

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Is Your Social Media

July 2, 2020 by  
Filed under Uncategorized

Is Your Social Media Plan Working For You?
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.
What’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.
Let’s break it down more:
The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.
The Wannabe also cares about people but she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.
How to Revise Your Social Media Plan
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?
First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.
Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.
Need More Help? Come to My Webinar!
In a few days I’m hosting a webinar titled, “5 Steps to Build an Engaged Audience on Social Media” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the five steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today! [INSERT REGISTRATION LINK HERE]

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Do this to Supercharge Your Chances For Marketing Success

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There are so many opinions on the internet claiming to be the only way to effectively promote your product or service. You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan.

A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels.

 

You’ll need a separate marketing plan for each channel:

 

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

  • Pay Per Click Marketing

  • Authorship

  • Speaking Engagements

  • And more!

Each type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a particular product or service. You may write blog posts about the contests, social media updates about the contest, mention the contest in a webinar, and so forth. 

 

Don’t just think about the marketing plan, actually put it in writing. It can be just one page.

 

Put these actions into a calendar, such as Google Calendar, or a calendar you made in MS Excel, so that you know exactly what day you will do each thing that you’ve decided to do. Be very specific with your calendar so that you can easily go to each day and do the tasks listed and / or hand them off to a contractor. The more carefully you plan each step of your marketing plan the more likely it is to get the results that you want.

 When you think about this clearly, you see that planning your marketing in advance supercharges your chances for marketing success. 

 

Did this post help you?

 Would you like to learn more?

 

Go here to register for my Masterclass:
“10 Ways to Automate Social Media For More Visibility, Business Growth
and Client Attraction!”

It’s 100% Free!





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Ramp Up Your Exposure: Accelerate Your Expert Status Positioning

One of the four parts to my Social Media Marketing Formula is Exposure.

One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to get to know you as an expert. You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peak at a time will go far in pushing you toward expert status. It’s a fabulous way to make a big impact quickly. People listen to experts, sign up for their lists, and wait with bated breath for their next offering.

Some ways to start getting more exposure are:

• Blog More – Yes, Blog. There are probably more places that you can submit blogs than just your own site. Linkedin.com offers some people the chance to become publishers, and there may be other opportunities within groups that you are taking part. Take every chance you have to get your information out as the expert with your byline whether it’s online or offline. it’s crucial that you as a Christian Woman in Business get your message out to the masses. Of course it needs to be the right audience.

• Guest Blogging – Mentioned above, but a little different. Find blogs that deal with your audience but are not competition that have a higher ranking than your blog (or the same). Send information to them offering to guest blog for free once a month with an original article in exchange for a byline with a link.

• Publishing a Book – Today, it’s easier than ever to become published now that Amazon offers Kindle Direct Publishing. You can sell your book, or offer it for free to help get the word out about your business and expertise.

• Joint Ventures — A JV with someone who offers complementary products and services to the same audience you cater to is a wonderful way to spread the word about your products and services. You both can use each other’s resources and skills to make something completely new and awesome for your audience.

• Speaking Engagements (Virtual for now) – It might be out of your comfort zone but speaking either online at webinars or at in person events is a great way to become known as an expert in your area. The more you can speak about what you know the better.

• Interviews – Not only should you interview other experts for your own podcast or blog, you should agree to be interviewed as often as possible to get your message out to your audience. The more ways you’re presented as “the expert” the more your audience will see you as the expert.

• Social Media – No, I’m not saying that you need to create an account on every Social Media Platform known to man. Of course you need to identify the best place to be as pertains to your Business Model, Mission and Target Market. However, it is a great place to promote everything you do. You want to be engaging. Answer questions people have, and stay on top of issues that arise. Provide content that is of value to your community.

Participating in these activities and anything else that you can think of that will increase your exposure will help you gain expert status a lot faster than if you did nothing. Be sure to take your time with each addition to your roster. You want to give each new venture plenty of time to work before adding more to your schedule.

Did you enjoy the information I just shared with you? How about going a little deeper.

I invite you to check out my much anticipated Training “5 Marketing Mistakes in Business to Avoid and What to do Instead!”

Click here to learn more and claim your place.

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Are You Fear-full or Faith-full?

 

 

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson

Fear is an enemy of Faith. Many people are overcome by fear when they focus more on their circumstances and the dictates of society.  Many of the fears that we are concerned with may never manifest in our lives.

You may be familiar with the scripture found in II Timothy 1:7
God has not given us a spirit of fear, but He’s given us a spirit of
power, love and a sound mind.

Our focus should be on what?

The spirit of power, or of courage and resolution to encounter difficulties and dangers;-the spirit of love to God, which will carry us through the opposition we may meet with,  as Jacob made nothing of the hard service he was to endure for Rachel: the spirit of love to God will set us above the fear of man, and all the hurt that a man can do us;-and the spirit of a sound mind, or quietness of mind, a peaceable enjoyment of ourselves, for we are oftentimes discouraged in our way and work by the creatures of our own fancy and imagination, which a sober, solid, thinking mind would obviate, and would easily answer.[1]

If you’re not living by faith then you are living in fear and may lack in confidence. Become unstoppable by becoming faith-full.

There are many ways to develop a lifestyle of faith and fearless living that I provide via my products and services including my Tribe of Unstoppable Christian Women Entrepreneurs. You’re welcome to request access here.

 I have a special gift for you. Request your copy of my eBook “Wordpower For Women – Faith” while it’s still free. Go to  http://in3months.com/wpwfaith… 

Remember we’ll get through this together with God!

 

 

 

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