Saturday, April 4, 2020

Empowerment Through Focus in Crisis

Are you experiencing challenges, and is just basically dealing with the challenges sending you for a spin?

You must remain focused regardless of what you’re dealing with.

The road to empowerment will involve holding on to two words:

Tenacity: Tough minded persistency non yielding…and tireless effort regardless of obstacles, opposition and or other’s opinions.

There are so many obstacles that come before you and hinder you especially during the economic times of challenge. You must have tough minded persistency and become a woman of tenacity. You must be if
you’re going to achieve your dreams, live an empowered life, be an extraordinary woman leading an extraordinary life. You have to have a non-yielding and tireless effort regardless of obstacles. That’s something I want you to hold on to regardless of obstacles and opposition and we have great opposition especially women of faith and/or other’s opinions the opinions of others the opinions of the world, the opinions of society where it concerns our faith. Tenacity, hold on to

Another is the word resolve; unwavering committed mindset adhering to a bold decision and strategy.

So I want you to hold onto those two words as we move on. It takes much courage to continue in the midst of crisis. It takes passion, faith and

I looked up the word crisis and there are a couple of definitions and they include the following;

A crucial or decisive point or situation a turning point. A traumatic or stressful change in a person’s life; it’s also a term meaning a testing time or an emergency

What I’d like you to answer is how do you respond to a crisis or what should your response be?

If you’re going to embrace any level of empowerment you’re going to need to have tenacity and there should be a resolve. It’s also important to have the right mindset in order to keep moving forward during
the time of crisis during a testing time. There will be continuous testing times as you move along your journey towards an empowered life. There’s no question about it, you will have testing times as you move up to new levels there will be new testing. Build safeguards so you stay focused and you stay along the course that’s been set for you and given the fact I’m talking about focus in crisis, learn to focus.

One of the hardest things to do in life when an unexpected change or circumstances, disappointment etc. come your way is to stay focused. You are either experiencing so much pain or you’re so overwhelmed that the event tries to take your full attention. So how can you continue along your path so the goals that you’ve set the action steps you’ve set that will lead you to that goal long term, short term? The event tries to take your full attention. One thing for sure is that there will be unexpected situations, and that’s just the way it is. There are changes and disappointments that are sure to come your way. The essential thing is to learn how to remain focused during these times and it is a learned state. Losing your focus can immobilize you, bind you and make you ineffective in your life.

What is your response to the COVID-19 Pandemic?

Here’s one thing not to do:

Don’t panic!

This is number one here as this may be the natural response by most and that is to Panic. When I heard the call from my daughter saying “mommy I can’t see” my first inclination was to panic and then I gave
the call to my husband so that I could regroup and reach into my Faith. Panic will send you spiraling down a staircase of many emotions sending you deeper and deeper into a mode of gloom and defeat.

I share other things you must do to stay focused in my upcoming New Masterclass. Things you also must do that will fuel your ability to resist the panic stage. Unless you make an agreement with yourself
that you will not panic the other keys may not be as effective in your endeavor to learn skills to help you stay focused in crisis.

And most of all stay connected to Father God.

Claim your free access to “How to Stay Focused In Crisis and Triple Your Life and Biz Success!”
Go here


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Empowering Christian Women Entrepreneurs: One Essential Biz Growth Secret to Turbo Boost Profits

What does Business success look like for you?

If your business were a completed masterpiece what would that look like?

This question often leaves dead air when asked of my clients and yet it

is the very reason many move aimlessly towards their goals.

One essential Biz Growth secret is to Optimize your environment.

Your environment should support what you do.

There are nine environments which includes the environment of you, physical and spiritual environment

There are also a few questions to keep in mind.

One of the questions includes; Who should you surround yourself with.

Have you Optimized your environment? Or could this be one of the stumbling blocks to your Business growth?

Find out more during my FREE Profitable Biz Growth and Client Attraction Workshop.

Reserve your place here



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Empowering Christian Women Coaches and Entrepreneurs: Desperate for Clients?

Are you desperate for clients?

An added niche of mine is New Christian Women Coaches and Entrepreneurs. You may already be aware of the fact that I also have a passion for empowering spiritually minded Women, Aspiring, New and Enterprising Women Entrepreneurs.

One thing that seems to be a common thread is a lack of direction in attracting and getting clients.

Do you find yourself becoming anxious about clients/customers? Will they connect? Maybe I need to lower my prices? I’ll contact them one more time after the third and no response. Yes people have a tendency to have selective response. LOL Here’s a quote mentioned by one of my mentors. “Some will, Some won’t and Some are WAITING!”

Become clear on who your target market is. Your Ideal Client/Prospect.

Do the homework to empower yourself to become positioned to attract and be where your ideal prospects/clients are.

First thing is to determine your Target Market. Go deeper by identifying your ideal/prospect client and creating a profile.

You may be saying “Robin if I do this won’t I limit who can have access to me? Or doesn’t it make my fishing area smaller?” No. It empowers you to actually leverage your time and money. It gives your ideal prospect/client a chance to identify you and see you as the solution to their problem. It increases your client attraction, your client magnetism.

Never, never allow yourself to be in a place of desperation. Put it out there with regard to who you’d like to have as your client/customer. Submit it to God. Align the word with your desire and build your Faith. Spend time with God. Seek wisdom. Don’t worry and expect. There’s power in expectation, whether negative or positive.

You might need a mindset shift if you’re feeling that you don’t have enough or that people will not invest what you need to connect with you. Your prospects/clients are looking for results if you provide results they will invest in their desired results.

I’ve shared with you what I share with some of my Clients.

Would you like more information on this? You’re invited to join me for my 5 Day Workshop “Profitable Biz Growth & Client Attraction!” Claim your seat here

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There’s No Such Thing As Too Busy

The one area that really seems to stump new entrepreneurs is marketing. It’s true no matter what your business model, but service providers have a particularly difficult time with it.

Imagine you’ve just begun a new business as a VA (virtual assistant). You’ve got a few clients, work is humming along well, you’re busy, sometimes even overwhelmed, but you’re making a good living, so you’re happy. All your work time is spent on other people’s projects, though, leaving little time for your own work, and none at all for going out to find new business.

Of course, your schedule is full, so why would you want to be seeking out new work anyway?

Because at any time, one or more clients might just stop needing you. Maybe they close up shop, or sell, or hire a cousin to do the work you’re doing for them. Then what will you do?

This is exactly the situation many service providers find themselves in – and it’s a bad spot to be in, let me tell you. Suddenly the money has dried up, and since you haven’t been doing any marketing, you don’t have anywhere to turn for work.

The answer is to always be marketing – not actively soliciting new clients when your schedule is full, but at least staying in touch so when you lose a client you have a way to gain another quickly. One of the best ways to do that is to build your email list. Then, when the inevitable happens, you have a list of people you can email in an instant to say, “Hey, I have 12 hours a month available – who needs some help?”

Remember, you need to spend some time every single day working to market your business. If you don’t, it will eventually stop working for you, and you’ll end up right back at the beginning again. enjoyed

If you enjoyed this, I know you’ll enjoy my 5 Day Profitable Biz Growth & Client Attraction Workshop/Challenge!. Plus it’s Free.

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Email Marketing: Why bother?

You can create all the products in the world. You can even promote them night and day… but unless you are building a subscriber list, you are throwing eighty per cent or more of your hard work out the window. Don’t let anyone else tell you otherwise – email marketing is not only alive and well, it is essential to any successful business.

Yet many marketers neglect list-building, or pay it only token attention; sometimes focusing instead on social platforms like Facebook.

And while a well-run Facebook page can attract many fans (particularly if you advertise by promoting your page), all that interest and buzz is virtually useless if you don’t include a way or a call-to-action leading your fans to sign up to your list.

Learn more about smart Business tactics.. Go here to save your seat for “The 5 Day Profitable Biz Growth and Client Attraction Workshop!”

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5 Things You’re Doing In Your Business That Could Sabotage Your Marketing & What To Do Instead

If you’re spinning your wheels but working harder than ever, you may be the victim of self-sabotage. Sometimes this comes from simple ignorance – from not knowing you should or should not be taking an action – and sometimes it comes from a much deeper place. (If you’ve ever said to yourself, “I know this is pure procrastination but I’m still doing it. WHY am I doing this to myself?” That’s one of those deeper places self-sabotage comes from.

Mistake # 2 of 5: Not Focusing on Your Ideal Customer or Client
We’ve all heard this, ad nauseam. Why, then, do we end up veering away from our customer’s needs and dreams and problems to talk about ourselves and our businesses?

We could easily have called Mistake # 2 “Trying Too Hard”, that’s why.
You are trying to position yourself to show off your best advantages and most impressive accomplishments. Keep those for your “About” page – and only include those facts relevant to the person reading.

Did you enjoy this post? You’ll enjoy my upcoming 5 Day workshop “Grow Your Profitable Biz!”

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Make This Your Best Year Yet!!

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Planning in Advance Supercharges Your Chances for Marketing Success


There are so many opinions on the internet claiming to be the only way to effectively promote your product or service. You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels.


You’ll need a separate marketing plan for each channel:


  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

  • Pay Per Click Marketing

  • Authorship

  • Speaking Engagements

  • Joint Ventures

  • Events

  • Affiliate Marketing

  • Contests


Each type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a particular product or service. You may write blog posts about the contests, social media updates about the contest, mention the contest in a webinar, and so forth. 


Don’t just think about the marketing plan, actually put it in writing. It can be just one page. For instance, let’s write a marketing plan for your 12 week course on “How to Create a Widget”. 


  • We’ll create an awesome sales page that allows purchase of the product.

  • We’ll include great product information, information and so forth for our affiliates who will be excited about the new product and ready to go the moment the sales page is live due to your pre-launch emails to them educating them about the new product.

  • We’ll go to our affiliates and customers and ask for testimonials.

  • We’ll interview 3 people about how the widget solved their problems, post them to the blog, and post an announcement about them to our email list. Each interview points to the sales page.

  • We’ll create testimonials out of the 3 interviews and put them on the sales page.

  • We’ll write 6 blog posts educating our audience about the problem the widget solves, linking to the sales page. 

  • We’ll write a social media update about the blog posts.

  • And more!


Put these actions into a calendar, such as Google Calendar, or a calendar you made in MS Excel, so that you know exactly what day you will do each thing that you’ve decided to do. Be very specific with your calendar so that you can easily go to each day and do the tasks listed and / or hand them off to a contractor. The more carefully you plan each step of your marketing plan the more likely it is to get the results that you want.


When you think about this clearly, you see that planning your marketing in advance supercharges your chances for marketing success. 


Did this post help you?

 Would you like to learn more?


Go here to register for my Masterclass: Leverage The Power of Email to Reach and Serve More People While Creating Cash on Demand!


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Don’t Sabotage Your Marketing 4 Weeks To Increased Marketing Results & Profits

Don't SabotageYour Marketing


Don’t Sabotage Your Marketing: Four Weeks To Turbo-Charging Your Authentic Marketing Results to Increased Profits


If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it. You must “always be marketing.”

Week One – Planning Ahead
It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition.

Week Two – Email Marketing
Are you building a list? Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.

Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. You want to be authentic. You don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required.

When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.

Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as teleseminars, webinars, online radio interviews, guest blogging, authorship, speaking engagements and more . You might also want to look into strategic joint ventures and / or pay per click advertising on Google or Facebook.

Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. Truth is, increasing your profits is simply a few weeks away.


Want to learn more about Turbo-charging your Business Marketing and Profits?

I invite you to register for The Profitable Marketing Lab Challenge here.

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Profitable Marketing Tips: Online Marketing Is A Waste Of Time

How does that resonate with you? Yep! It is a complete
waste of time if……. you don’t know how to do it effectively.

This message is to women coaches women entrepreneurs, solopreneurs, mompreneurs, wifepreneurs etc. Read closely and discover what you’ve been missing. You don’t have to continue along the same path you’ve been going.

I’m sure you’ve heard the gurus and others talk about online/internet marketing, online marketing and how you can double and even triple your business with the use of it.

You see case study upon case study of individuals who are what you might consider to be an overnight success but what some don’t tell you about are the years that they struggled the mistakes they made etc.

Now I’m not saying that there isn’t any validity to the success that individuals are having, however, I want to make sure that you don’t get the idea that there’s a magic pill out there somewhere.

I’d like to finish up this post with a Q & A. It’s a little lengthy, however, I’m sure you’ll gain loads of wisdom for moving forward with your online marketing endeavors.

It seems that 5% of the people in internet marketing make 95% of the money. Why do so many people fail and what are the big dogs doing that the rest aren’t?
First define internet marketing – it’s actually not just about marketing online, it actually consists of 3 groups of people as listed below.
i. Consumers – accomplishment is in the purchase
ii. Business opportunity seekers. Shotgun
approach try to do everything. They chase lots of different
programs and don’t focus on anything.
iii. Entrepreneurs who are using the internet as one of their
marketing vehicles or maybe their main. They’re focused on their business. They understand business and are willing to take risks.
People who are not making it are generally in the first two categories
Have you heard about the 80/20 rule? It states that 20% of the people make 80% of the money – the same people that make the money in the internet marketing industry would make money in any industry whether it’s real estate, investing, or pottery.

The reason is they follow 4 simple disciplines -
Mindset – focus – education – action

The bible itself reads like this “As a man thinketh in his heart so is he.” The way you think defines your reality. It defines what you get out of life. What you believe you can achieve.

I’ve often stated that your thoughts like action is energy. If you think positive thoughts then you have positive energy. Negative thoughts yield negative energy.

Your thoughts can make you healthy and your thoughts can make you wealthy

Henry Ford: There are 2 kinds of people in this world – those that think they can and those that think they can’t – they’re both right.

 Another definition of insanity is doing the same thing over and over again expecting different results! Albert Einstein

“Although there may be tragedy in your life, there’s always a possibility to triumph. It doesn’t matter who you are, where you come from. The ability to triumph begins with you. Always.” Oprah Winfrey

Look at the way these people think. And look at their achievements. There’s a direct correlation there. There’s a direct link between the way you think and what you actually get.

Without getting into a whole belief system, if you look at your business as a small fry operation, you’ll make a small fry income. If you look at it as a multinational corporation, your income will follow. It doesn’t matter if you’re working in the corner of your bedroom. It’s your mindset that makes the difference.

Another part of the equation is TAKING targeted action! And not just Targeted Action, Targeted, focused, strategic ACTION!

So how will you use the information above to get started with your online marketing success? How will it support you in TAKING targeted, focused, strategic action?

Don’t know? Social Media is a great strategy to use for marketing your business online. One of the internet’s Hottest Platforms is Facebook!

Are you ready for change?

I’d like to invite you to join me for my 5 Day Profitable Biz Marketing Lab.

Go here to reserve your spot. 

Leave the overwhelm and merge onto the highway of empowering success in your life and business!

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Use Email For Better Online Marketing Results

Email marketing is one of the most effective forms of marketing ever used. It’s still more effective than social media marketing, pay per click marketing, and other forms of marketing available to use today. Any rumors to the contrary are wrong. Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective.

Attract the Right Sign Ups for Your List

You do not have to have a large list to make money. A smaller, more targeted list can be better than a huge list without a target audience. Build your list with smart campaigns that attract only your ideal customer. If your free gift offer isn’t interesting to anyone but your perfect client, that’s a good start.

Use Double Opt-in Lists

SPAM laws in many countries like the UK, USA and Canada should be followed. They are mostly the same but if you market internationally, follow the ones that are most strict just to be on the safe side. Getting double opt-in agreements is your best bet to avoid issues with SPAM. In addition, sending only relevant information to your audience will help too.

Segment Your Audience

You don’t want to have people on a list that promotes product A when they’ve already bought it. Instead, you want them to be on list B now so that you can promote product B to them. Your email software can be set up to do this automatically. This action alone can help you avoid problems with customers getting bothered by your emails. It will also up the likelihood of your audience buying your next product.

Keep Relevant Information Flowing

When someone signs up for a list it’s because they’re interested in getting the information for which they signed up. If you don’t send them information on a regular basis that is relevant they’re not going to be very responsive. But, if you do send them what they’re looking to get, you’ll be surprised at how positive the email list experience will be, for you and your audience.

Point Your Audience to Helpful Information

In addition to promoting your own products and services it’s also helpful to your list to point them toward information and products or services that they need that you don’t create. You can become a needed and trusted resource for your email list members. As they get to know you and trust you, they’re going to be more likely to accept the helpful information that you provide.

Remind Your Audience about Your Blog

A good use of your email list is to remind them about the messages on your blog. Introducing a new blog post within an email message is a great way to ensure that your readers get the information they need about you, your products and services as well as the affiliate programs you support.

Write Effective Interesting Headlines

Don’t be too clever with your headlines. People get angry when a headline is deceptive and dishonest. Be direct about what’s inside so that when they open it and read it they develop even more trust for you based off the fact the headline matched the message. The more direct you are, the more honest you are; the more effective your email marketing messages will be.

Remember the Call to Action

Like blog posts, every email message you send to your audience should include a call to action (CTA) of some kind. Whether its buy now, read this blog post, or share with your friends include something for your audience to do. If you don’t tell them what to do or ask them to do something there is a high chance they will do nothing.

Collect & Test Your Metrics

Nothing is ever done without the numbers. Try different headlines, and different CTAs to see what gets the best results. Which headlines are opened more often? Which CTA’s were answered? How many people purchased X product upon your recommendation? How many people are responding to your questions and surveys? If you know this information you can use it to improve your email marketing campaigns.

Finally, repeat everything that works. When you find a winning way to run your email campaigns, keep repeating it for different products and services because you’ll get better email marketing results.

Want More?

Join me for my Masterclass Leverage The Power of Email to…..

Reach and Serve More People While “Creating Cash on Demand!”

Click here to get access to the details.




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