fbpx

Thursday, November 21, 2019

There’s No Such Thing As Too Busy

The one area that really seems to stump new entrepreneurs is marketing. It’s true no matter what your business model, but service providers have a particularly difficult time with it.

Imagine you’ve just begun a new business as a VA (virtual assistant). You’ve got a few clients, work is humming along well, you’re busy, sometimes even overwhelmed, but you’re making a good living, so you’re happy. All your work time is spent on other people’s projects, though, leaving little time for your own work, and none at all for going out to find new business.

Of course, your schedule is full, so why would you want to be seeking out new work anyway?

Because at any time, one or more clients might just stop needing you. Maybe they close up shop, or sell, or hire a cousin to do the work you’re doing for them. Then what will you do?

This is exactly the situation many service providers find themselves in – and it’s a bad spot to be in, let me tell you. Suddenly the money has dried up, and since you haven’t been doing any marketing, you don’t have anywhere to turn for work.

The answer is to always be marketing – not actively soliciting new clients when your schedule is full, but at least staying in touch so when you lose a client you have a way to gain another quickly. One of the best ways to do that is to build your email list. Then, when the inevitable happens, you have a list of people you can email in an instant to say, “Hey, I have 12 hours a month available – who needs some help?”

Remember, you need to spend some time every single day working to market your business. If you don’t, it will eventually stop working for you, and you’ll end up right back at the beginning again. enjoyed

If you enjoyed this, I know you’ll enjoy my 5 Day Get Focused, Get Clients Workshop. Plus it’s Free.

Click Here to Claim Your Seat

 

 

 

 

 

Post to Twitter

Email Marketing: Why bother?

You can create all the products in the world. You can even promote them night and day… but unless you are building a subscriber list, you are throwing eighty per cent or more of your hard work out the window. Don’t let anyone else tell you otherwise – email marketing is not only alive and well, it is essential to any successful business.

Yet many marketers neglect list-building, or pay it only token attention; sometimes focusing instead on social platforms like Facebook.

And while a well-run Facebook page can attract many fans (particularly if you advertise by promoting your page), all that interest and buzz is virtually useless if you don’t include a way or a call-to-action leading your fans to sign up to your list.

Learn more about smart Business tactics.. Go here to save your seat for “The 5 ay Get Focused, Go Big, Get Clients Workshop!”

Post to Twitter

5 Things You’re Doing In Your Business That Could Sabotage Your Marketing & What To Do Instead

If you’re spinning your wheels but working harder than ever, you may be the victim of self-sabotage. Sometimes this comes from simple ignorance – from not knowing you should or should not be taking an action – and sometimes it comes from a much deeper place. (If you’ve ever said to yourself, “I know this is pure procrastination but I’m still doing it. WHY am I doing this to myself?” That’s one of those deeper places self-sabotage comes from.

Mistake # 2 of 5: Not Focusing on Your Ideal Customer or Client
We’ve all heard this, ad nauseam. Why, then, do we end up veering away from our customer’s needs and dreams and problems to talk about ourselves and our businesses?

We could easily have called Mistake # 2 “Trying Too Hard”, that’s why.
You are trying to position yourself to show off your best advantages and most impressive accomplishments. Keep those for your “About” page – and only include those facts relevant to the person reading.

Did you enjoy this post? You’ll enjoy my upcoming 5 Day workshop “Get Focused. Get clients!”

Post to Twitter

Planning in Advance Supercharges Your Chances for Marketing Success

wmnscheduleblue_1588427

There are so many opinions on the internet claiming to be the only way to effectively promote your product or service. You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels.

 

You’ll need a separate marketing plan for each channel:

 

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

  • Pay Per Click Marketing

  • Authorship

  • Speaking Engagements

  • Joint Ventures

  • Events

  • Affiliate Marketing

  • Contests

 

Each type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a particular product or service. You may write blog posts about the contests, social media updates about the contest, mention the contest in a webinar, and so forth. 

 

Don’t just think about the marketing plan, actually put it in writing. It can be just one page. For instance, let’s write a marketing plan for your 12 week course on “How to Create a Widget”. 

 

  • We’ll create an awesome sales page that allows purchase of the product.

  • We’ll include great product information, information and so forth for our affiliates who will be excited about the new product and ready to go the moment the sales page is live due to your pre-launch emails to them educating them about the new product.

  • We’ll go to our affiliates and customers and ask for testimonials.

  • We’ll interview 3 people about how the widget solved their problems, post them to the blog, and post an announcement about them to our email list. Each interview points to the sales page.

  • We’ll create testimonials out of the 3 interviews and put them on the sales page.

  • We’ll write 6 blog posts educating our audience about the problem the widget solves, linking to the sales page. 

  • We’ll write a social media update about the blog posts.

  • And more!

 

Put these actions into a calendar, such as Google Calendar, or a calendar you made in MS Excel, so that you know exactly what day you will do each thing that you’ve decided to do. Be very specific with your calendar so that you can easily go to each day and do the tasks listed and / or hand them off to a contractor. The more carefully you plan each step of your marketing plan the more likely it is to get the results that you want.

 

When you think about this clearly, you see that planning your marketing in advance supercharges your chances for marketing success. 

 

Did this post help you?

 Would you like to learn more?

 

Go here to register for my Masterclass: Leverage The Power of Email to Reach and Serve More People While Creating Cash on Demand!

 

Post to Twitter

Don’t Sabotage Your Marketing 4 Weeks To Increased Marketing Results & Profits

Don't SabotageYour Marketing

 

Don’t Sabotage Your Marketing: Four Weeks To Turbo-Charging Your Authentic Marketing Results to Increased Profits

 

If you want to be successful at online marketing there are several things you can do to increase your chances. The first is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and / or creation; marketing needs to be tops on that list. Marketing sometimes can be left to the wind. But, if you really want to be successful, you have to place a high priority on it. You must “always be marketing.”

Week One – Planning Ahead
It takes a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.
One of the most important things you can do to ensure marketing success is to plan in advance what you will be marketing and the different ways in which you will do so for any given product or service. It’s not a “one and done” proposition.

Week Two – Email Marketing
Are you building a list? Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. Make it your goal to fill your list so that you can market your products and services repeatedly to your audience in a more direct way. Create ongoing campaigns for your auto responder segmented by where, when and how a prospect signs up for your list. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful.

Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read just doesn’t feel right. You want to be authentic. You don’t have to resort to sleazy tactics to succeed at earning money online. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No marketing “puffery” required.

When you are proud of your products you can promote them on social media, within blog posts, and in email and feel great about it. There is never a reason to feel guilty about making money from your products and services when they are of high quality.

Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as teleseminars, webinars, online radio interviews, guest blogging, authorship, speaking engagements and more . You might also want to look into strategic joint ventures and / or pay per click advertising on Google or Facebook.

Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. Truth is, increasing your profits is simply a few weeks away.

 

Want to learn more about Turbo-charging your Business Marketing and Profits?

I invite you to register for The Profitable Marketing Lab Challenge here.

Post to Twitter

Profitable Marketing Tips: Online Marketing Is A Waste Of Time

How does that resonate with you? Yep! It is a complete
waste of time if……. you don’t know how to do it effectively.


This message is to women coaches women entrepreneurs, solopreneurs, mompreneurs, wifepreneurs etc. Read closely and discover what you’ve been missing. You don’t have to continue along the same path you’ve been going.

I’m sure you’ve heard the gurus and others talk about online/internet marketing, online marketing and how you can double and even triple your business with the use of it.

You see case study upon case study of individuals who are what you might consider to be an overnight success but what some don’t tell you about are the years that they struggled the mistakes they made etc.

Now I’m not saying that there isn’t any validity to the success that individuals are having, however, I want to make sure that you don’t get the idea that there’s a magic pill out there somewhere.

I’d like to finish up this post with a Q & A. It’s a little lengthy, however, I’m sure you’ll gain loads of wisdom for moving forward with your online marketing endeavors.


QUESTION:
It seems that 5% of the people in internet marketing make 95% of the money. Why do so many people fail and what are the big dogs doing that the rest aren’t?
ANSWER:
First define internet marketing – it’s actually not just about marketing online, it actually consists of 3 groups of people as listed below.
i. Consumers – accomplishment is in the purchase
ii. Business opportunity seekers. Shotgun
approach try to do everything. They chase lots of different
programs and don’t focus on anything.
iii. Entrepreneurs who are using the internet as one of their
marketing vehicles or maybe their main. They’re focused on their business. They understand business and are willing to take risks.
People who are not making it are generally in the first two categories
Have you heard about the 80/20 rule? It states that 20% of the people make 80% of the money – the same people that make the money in the internet marketing industry would make money in any industry whether it’s real estate, investing, or pottery.


The reason is they follow 4 simple disciplines -
Mindset – focus – education – action

The bible itself reads like this “As a man thinketh in his heart so is he.” The way you think defines your reality. It defines what you get out of life. What you believe you can achieve.

I’ve often stated that your thoughts like action is energy. If you think positive thoughts then you have positive energy. Negative thoughts yield negative energy.

Your thoughts can make you healthy and your thoughts can make you wealthy

Henry Ford: There are 2 kinds of people in this world – those that think they can and those that think they can’t – they’re both right.

 Another definition of insanity is doing the same thing over and over again expecting different results! Albert Einstein

“Although there may be tragedy in your life, there’s always a possibility to triumph. It doesn’t matter who you are, where you come from. The ability to triumph begins with you. Always.” Oprah Winfrey

Look at the way these people think. And look at their achievements. There’s a direct correlation there. There’s a direct link between the way you think and what you actually get.

Without getting into a whole belief system, if you look at your business as a small fry operation, you’ll make a small fry income. If you look at it as a multinational corporation, your income will follow. It doesn’t matter if you’re working in the corner of your bedroom. It’s your mindset that makes the difference.

Another part of the equation is TAKING targeted action! And not just Targeted Action, Targeted, focused, strategic ACTION!

So how will you use the information above to get started with your online marketing success? How will it support you in TAKING targeted, focused, strategic action?

Don’t know? Social Media is a great strategy to use for marketing your business online. One of the internet’s Hottest Platforms is Facebook!

Are you ready for change?

I’d like to invite you to join me for my 5 Day Profitable Biz Marketing Lab.

Go here to reserve your spot. 

Leave the overwhelm and merge onto the highway of empowering success in your life and business!





Post to Twitter

Use Email For Better Online Marketing Results

Email marketing is one of the most effective forms of marketing ever used. It’s still more effective than social media marketing, pay per click marketing, and other forms of marketing available to use today. Any rumors to the contrary are wrong. Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective.

Attract the Right Sign Ups for Your List

You do not have to have a large list to make money. A smaller, more targeted list can be better than a huge list without a target audience. Build your list with smart campaigns that attract only your ideal customer. If your free gift offer isn’t interesting to anyone but your perfect client, that’s a good start.

Use Double Opt-in Lists

SPAM laws in many countries like the UK, USA and Canada should be followed. They are mostly the same but if you market internationally, follow the ones that are most strict just to be on the safe side. Getting double opt-in agreements is your best bet to avoid issues with SPAM. In addition, sending only relevant information to your audience will help too.

Segment Your Audience

You don’t want to have people on a list that promotes product A when they’ve already bought it. Instead, you want them to be on list B now so that you can promote product B to them. Your email software can be set up to do this automatically. This action alone can help you avoid problems with customers getting bothered by your emails. It will also up the likelihood of your audience buying your next product.

Keep Relevant Information Flowing

When someone signs up for a list it’s because they’re interested in getting the information for which they signed up. If you don’t send them information on a regular basis that is relevant they’re not going to be very responsive. But, if you do send them what they’re looking to get, you’ll be surprised at how positive the email list experience will be, for you and your audience.

Point Your Audience to Helpful Information

In addition to promoting your own products and services it’s also helpful to your list to point them toward information and products or services that they need that you don’t create. You can become a needed and trusted resource for your email list members. As they get to know you and trust you, they’re going to be more likely to accept the helpful information that you provide.

Remind Your Audience about Your Blog

A good use of your email list is to remind them about the messages on your blog. Introducing a new blog post within an email message is a great way to ensure that your readers get the information they need about you, your products and services as well as the affiliate programs you support.

Write Effective Interesting Headlines

Don’t be too clever with your headlines. People get angry when a headline is deceptive and dishonest. Be direct about what’s inside so that when they open it and read it they develop even more trust for you based off the fact the headline matched the message. The more direct you are, the more honest you are; the more effective your email marketing messages will be.

Remember the Call to Action

Like blog posts, every email message you send to your audience should include a call to action (CTA) of some kind. Whether its buy now, read this blog post, or share with your friends include something for your audience to do. If you don’t tell them what to do or ask them to do something there is a high chance they will do nothing.

Collect & Test Your Metrics

Nothing is ever done without the numbers. Try different headlines, and different CTAs to see what gets the best results. Which headlines are opened more often? Which CTA’s were answered? How many people purchased X product upon your recommendation? How many people are responding to your questions and surveys? If you know this information you can use it to improve your email marketing campaigns.

Finally, repeat everything that works. When you find a winning way to run your email campaigns, keep repeating it for different products and services because you’ll get better email marketing results.

Want More?

Join me for my Masterclass Leverage The Power of Email to…..

Reach and Serve More People While “Creating Cash on Demand!”

Click here to get access to the details.

 

 

 

Post to Twitter

Tips For Promoting Your Products Authentically Without Feeling Sleazy

Is being Authentic overrated? Promoting products and services online is a great way to earn money. There are many different products and services out there to promote, and along the way you’ll likely create your own. Chose top notch products, use them first, and be honest about them. When you create something of your own, make it the best you are capable of making it. As long as you are completely honest about the products and services you promote, you should not have any issues with product promotion. Being Authentic is not overrated. It is valued by many.

Create Top Notch Products

Anything you do starts with the products that you create. If your product is not top notch you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Instead of doing that, create a real honest to goodness product or service that solves problems for your audience in a way that no one else can. If you do that you’re going to feel great about promoting it to others in multiple ways, because you’ll be proud of it.

Find & Use Other Peoples Products Prior to Promotion

If you promote other people’s products or services, it’s important to try out at least a few of the products and services put out by that business. The reason is that unless you try it out you will have no idea whether the products are as good as they say they are. More than likely if you try a couple and they are of high quality you can be safe to promote the other products and / or services from that business. The truth is you’re just going to feel better if you know what the products are like before you promote them.

Be Honest About Every Product

If you are always honest about every product or service that you promote, focusing on the problems it solves for your audience you’ll never go wrong. The blog posts you write, the sales pages that you create, everything is designed to promote the solutions the product provides. If you can remember to focus on solutions, you’ll write honest promotional materials about each product or service and feel good about it.

Under Promise and Over Deliver

TV advertising often focuses on something called “puffery” and that is actually an acceptable thing to do in advertising. “This is The BEST Widget you’ll Ever Need” this is puffery. You really don’t know if it’s the best widget but you say that because right now you believe it to be true. Lying would be something like, “You’ll Lose 100 lbs. in 1 Month” using our product. You know that’s impossible so to say so would be lying. Instead, create marketing and advertising that tells the truth about your product or service so that when they receive it, they’re blown away by how awesome it is.

Creating and promoting products and services that you know to be effective will not require you to do anything sleazy. In fact, when you know about products that can help your audience, not promoting them would be much worse.

I invite you to join me for my much anticipated online event “The 5 Day Profitable Biz Marketing Lab” Discover how to supercharge your marketing for less stress, more clients and more profits!

Click here to learn more and claim your spot.



Post to Twitter

3 Reasons Christian Women Coaches and Entrepreneurs Should Use Social Media

3 Reasons Christian Women Entrepreneurs Should use Social Media

Remember the days when you would more than likely stand back and watch the BIG boys take advantage of the MEDIA to get a big piece of the market?

You can never again use the excuse of travel or money for reasons why you can’t reach out to the world. It is now possible to reach to the ends of the world. I have connected with women from the UK, Africa, Italy as well as the states. All of this via Social Media.

So then why aren’t more Christian Women Entrepreneurs, Ministries and Christian Leaders using this phenomenal tool? It could be a lack of awareness as to the benefit of using Social Media as a Christian in Ministry. Or maybe they don’t have time to invest in the skills to effectively use Social Media.
I’m going to share 3 reasons you should use Social Media as a Christian Woman Entrepreneur.

1. Exposure to the masses. There’s never been a better time to get your message out to the masses than now. You can access thousands and even millions via Social Media sites. Facebook alone has over 500 million users. Twitter and Linkedin stand on their own as far as their reach.
You no longer have to invest in huge marketing campaigns or Television to get in front of your audience.

2. It’s a great resource for leveraging your time. Once you are familiar with how to effectively use Social Media it will allow you to leverage your time. There are apps that assist in using Social Media sites such as Twitter, Facebook and Linkedin effectively without exhausting your time.

Imagine having to designate devoted time to advertising and promotions. There are only so many hours in a day and you can only reach so many physically. Social Media allows you to have a global reach without using hours of manpower. You can reach clear across the world and effectively reach your market with a clear vision and strategy in place.

3. It helps you fulfill the great commission to go into the highways and biways to compel them to come in. Communication with the world is enhanced with the use of Social Media. Compel means : to drive or urge forcefully or irresistibly 2: to cause to do or occur by overwhelming pressure.

I like the latter part of number 1; irresistibly…. With the right strategy and effective goals you can compel men and women to come in. You have an ability to position yourself to drive them irresistibly to come in. This will take being knowledgeable about Social Media, the site you choose to focus on and providing information with added value.

You will also gain more influence by knowing as much as you can about your audience’s needs.

Here’s a Bonus reason
4. Networking and connecting with like-minded individuals. I’ve met so many great people of God via Social Media. There’s nothing like associating with like-minded individuals. Your networking endeavors are enhanced with effective use of Social Media. Remembering that networking is about connecting and supporting others in their endeavors while enhancing both of your business/ministry missions, using Social Media is an obvious direction to be taken by you as a Christian in ministry.

There are many more reasons to use Social Media as a Christian Woman Entrepreneur. I have shared a few with you in this post.

So what’s next?

Ready to learn how to use Social Media to create World-Wide Buzz, Go Big, Attract – Get Clients and Increase Profits without feeling sleazy and unauthentic?

Great save your place for my upcoming Training “ Jumpstart Your Social Media and Online Marketing Success Bootcamp

Register here   http://bit.ly/wwvbootcampa

Post to Twitter

Christian Women Coaches & Entrepreneurs Get Clients “Authentically!”

 

What is one of your most pressing concerns where it concerns

your business?

If you’re like most beginners as well as Emerging Christian Women Coaches and Entrepreneurs it’s Getting Clients, Customers and Sales.

One of the worst things you can do is to become desperate. Your Prospects,Clients and Customers can feel the vibe and will end up turning away.

 So how can you prevent yourself from becoming desperate?

Here are 7 tips.

1. As a Christian you will need to commit to daily devotion, time with God. When you commit to this you receive clarity of vision, focus and you’re less irritable. Your family and friends have got to love you for that.

 

2.  “Get clear on your Vision!”

I referred to this before, however, it deserves repeating. Doing this will help fuel your passion. You may be all over the place because you’re not clear on your vision.

 

3. Get Clear on Your Target Market

This is a critical step. You will also want to get clear on your niche. No it won’t limit which is how you serve your target market. Don’t allow yourself to become stuck. This is an ever evolving step.

And NO doing this won’t limit you. You actually amp up

your results because you’re focused on a specific audience. They also can easily identify you as their solution. You become the go to person.

 

4. Know what your Target Market’s greatest concern is.

Many individuals create products, programs and services and try to get people to purchase them before they have identified them as a want and then a need of your prospect. Do the work to find out.

 

5. Design Value Added Solutions

Value added solutions means things that your client/customer will find of great value.

 

6. Develop Your Systems

One System that is a must do is your Sales/Marketing Funnel. Neglecting to develop this is like leaving money on the table. I share this with my clients. It’s one of their favorite trainings with me.

This will allow you to have a game plan for how you’ll take your prospect from free or low pay through your funnel at higher investment levels. Yummy isn’t it?

7. Be Yourself

Why did I include this one? Because there is a temptation to compare yourself to others and do what they do, say what they say, how they say it. When you do this you become a fog. You don’t stand out in the crowd. Why? Because

you look just like everyone else. The word here is “Authentic.” Be the authentic you. You won’t have to be desperate. You’ll know the value and the results you bring.

There’s so much more I could share.

 

Bonus tip

Upgrade Your Skills

Know what skills are needed for your business and to amp up your results and identify the skills you need.

There’s nothing worse than connecting with an ideal client

and loosing them because you weren’t equipped.

And now I’d like to invite you to join me for an opportunity to

turbo-boost your Marketing and Client Attraction Endeavors. It’s my Much Anticipated FREE Masterclass “3 Proven Steps To Epic Client Attraction With Facebook!”

Click here to sign up.

Presented by Robin Tramble aka The Empowerment Diva: Dedicated to Helping you Get Unstuck, Laser Focused, Unleash Your God Given Genius, and Expand Your Reach To Thousands While Prospering and Transforming lives “Authentically!”




Post to Twitter