Saturday, November 27, 2021

Supercharge Your Marketing Success: Planning in Advance




There are so many opinions on the internet claiming to be the only way to effectively promote your product or service. You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan. A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels.

You’ll need a separate marketing plan for each channel:

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

  • Pay Per Click Marketing

  • Authorship

  • Speaking Engagements

  • Joint Ventures

  • Events

  • Affiliate Marketing

  • Contests

Each type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a particular product or service. You may write blog posts about the contests, social media updates about the contest, mention the contest in a webinar, and so forth. 

Don’t just think about the marketing plan, actually put it in writing. It can be just one page. For instance, let’s write a marketing plan for your 12 week course on “How to Create a Widget”. 

  • We’ll create an awesome sales page that allows purchase of the product.

  • We’ll include great product information, information and so forth for our affiliates who will be excited about the new product and ready to go the moment the sales page is live due to your pre-launch emails to them educating them about the new product.

  • We’ll go to our affiliates and customers and ask for testimonials.

  • We’ll interview 3 people about how the widget solved their problems, post them to the blog, and post an announcement about them to our email list. Each interview points to the sales page.

  • We’ll create testimonials out of the 3 interviews and put them on the sales page.

  • We’ll write 6 blog posts educating our audience about the problem the widget solves, linking to the sales page. 

  • We’ll write a social media update about the blog posts.

  • And more!

Put these actions into a calendar, such as Google Calendar, or a calendar you made in MS Excel, so that you know exactly what day you will do each thing that you’ve decided to do. Be very specific with your calendar so that you can easily go to each day and do the tasks listed and / or hand them off to a contractor. The more carefully you plan each step of your marketing plan the more likely it is to get the results that you want.

When you think about this clearly, you see that planning your marketing in advance supercharges your chances for marketing success. 

Did this post help you?

 Would you like to learn more?

Go here to register for my free Profitable Biz Marketing Workshop!

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Biz Marketing Tips: Generate Leads

Do I really need an autoresponder? Is that the question you have? Maybe it seems like just another thing to spend your money on. It is a valuable tool to invest in for your business.

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important than the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names, email addresses – leads!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisements to promote your I.F.O. (Irresistible Free Offer). Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine (newsletter), free reports, free eBooks, free access to private websites, or anything else that you can think of. The objective is to get people to sign up to receive that I.F.O., and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets an Irresistible Free Offer. You get their name and email address, and permission to email them in the future.

But if you do it right, you get even more than that. The I.F.O. that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the I.F.O., it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the I.F.O. that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your Irresistible Free Offer, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

Want to learn more? You’re invited to join me for my much anticipated Profitable Biz Marketing Workshop Go here to gain access

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Is Your Social Media Plan Working For Your business?

Is Your Social Media Plan Working For You?

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Well not everyone’s for the latter. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.

So what’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.

Let’s begin breaking it down here:
The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The Wannabe also cares about people, however, she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

Would You Like to Revise Your Social Media Plan?
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Twitter now allows 240 characters.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Need More Help? Claim access to my Workshop series!
I’m hosting “The Profitable Biz Marketing Workshop” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. Claim your access here 

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March 30, 2021 by  
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Christian Women Entrepreneurs: How bad do you want it?

There are many interpretations of the word empowerment. I’ve listed
a simple definition below.

Empowerment: The act of giving power and authority to a person to perform his designated tasks and being enabled to do what is needed to accomplish a
given task, goal and mission.

Empowerment is a choice. You either choose to embrace empowerment
by learned life skill sets and other avenues or choose to sabotage any
level of success by continuing disempowering behaviors, neglecting
to learn and apply best practices and by failing to get clear on your
vision, goals and purpose in life.

Women today fulfill many roles and most are either in business
and experience phenomenal success or in business and are slowly
becoming disenchanted with the whole idea of women in business.

Business empowerment entails being diligent in utilizing effective
systems. Just as you have a system down for washing clothes, paying
bills or handling correspondence etc., there are systems that when used
diligently will empower your business.

The question is how bad to you want it? Business Empowerment.

I was watching the movie “Temptations” with my family and I recall one
scene where Berry Gordy asked his quality control team when listening
to one of the Temp’s songs which one would you choose the record or a
sandwich? The response to the first song was a sandwich.
The next time he asked their response was the record. Being a
recording artist and songwriter myself I totally understood what
was being implied.

The concept was in order for the song to be a hit a customer would need
to desire the record so much that they would pass up buying something to
eat if they had to make that choice.

Well how do you see your business? Do you want it bad enough that you’d
pass up a couple nights out to be able to invest in the system or program that
you know will propel you forward? Or is the desire not strong enough and you
could still put it off saying to yourself “it will happen.”

Do you desire it bad enough to put in hours weekly with a marketing plan
for realized growth instead of watching your favorite show? Or do you lack
the burning desire to pass up the show to gain new ground in your marketing

Do you desire it bad enough to stop the insanity “doing the same thing
expecting different results” and connect with new systems, strategies
and an accountability measure? Or do you feel that you have all the
information you need and that it will get better if you just keep working

You must want business empowerment more than just saying affirmations daily.
Your desire must be a burning desire a must have in order to propel you
towards the maximum empowerment you so desire to realize.

You will never have the business you want without diligent pursuit,
mindset shifts, goals, clarity of vision and more.
It’s going to take more than a casual approach to any endeavor.

Business empowerment and ultimate success, how bad do you want it?

I’d like to help you become clear on your vision, goals, unique positioning and
equip you with proven strategies and keys to turbo-charge your business empowerment.

Want to learn more?

I invite you to join dynamic women and I for my brand new Inner Circle.

Learn more about The Extraordinary Marketing Mastery Inner Circle.

Go here

(c) Robin Tramble

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How to Reach Your Intended Most Wanted Audience with Facebook Ads

If you want to ensure you’re getting the best results from your Facebook ads, you need to know they’re reaching the right audience. The good news is, thanks to the social media giant’s huge range of targeting options, this couldn’t be easier.

By only reaching the people who actually matter, your ads have a lot more value and in turn deliver a much higher conversion rate. So how exactly can you ensure you’re reaching the right audience?

Location and demographic targeting
Two of the most powerful targeting options available when you create a Facebook ad are location and demographic. You can choose exactly where you want your customers to be based. This is especially useful for local businesses focused solely on drawing in local customers to their stores.

Narrowing down the location is only the first step however. The next is to target specific demographics. You need to think about the type of consumer that’s going to be most interested in your product.
For example, will millennials be more interested in what you have to offer, or would your services best suit those over the age of 40? You can specify certain age groups when targeting your ad to ensure you’re reaching the most appropriate audience. That’s not all, you can also target things such as:
• Gender
• Relationship status
• Employment
The more you narrow down your audience, the better the results you’ll have.

However, one thing you should be careful of is behavioral targeting. While it may seem clever, 68% of consumers state they aren’t ok with targeted ads that follow them around based upon their behavior .

The benefits of running multiple ads
Of course, targeted ads largely only help if you know WHO you are targeting in the first place. However, it is possible to develop a deeper understanding of your target audience by running multiple ads.
It can be extremely beneficial to run several targeted ads at the same time, each targeting a different demographic or location. That way, you can see exactly which groups are most interested in your product or service.

You may just be surprised to discover that a different group of people to those you initially planned to target are more interested in what you have to offer.

It’s pretty simple to set up a targeted Facebook ad. The options are automatically presented to you once you’ve chosen your ad objective. However, it is a good idea to do your research first. That way, you’ll know exactly who you should be targeting and which options have the best chance of success.

Want to learn more?
I invite you join my Get focused. Get found. Get Clients. Masterclass series Bonus session II “7 Quick and Proven Ways to Automate Social Media for More Visibility, Biz Growth, Clients and Profitability!”

Claim your official access here 

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How to Identify Your Ideal Dream Client

Making mistakes is a given for anyone above the earth. If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her dream client. This is true for Christian Women Entrepreneurs, Coaches, Service Based Professionals and more.

Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some are in the market for. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency.

And when you try to reach everyone, rather than narrowing your focus to your truly ideal or dream client, you dilute your message, making it even less likely that those perfect customers will find you.

But if you’re just starting out, it can seem an impossible task to know who your dream client is. Start with these three points.

1. Gender

Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will most likely find that your market is skewed heavily one way or the other. Men and women are different, and they are affected by stories and branding in very different ways, so what appeals to a man will not always appeal to a woman. Look around at some of the brands you buy, and you’ll quickly see how they form their messages to appeal to one or the other, but very rarely both.

2. Goals

What does your client hope to achieve, and how do your products and services help to realize those goals? Whether she’s trying to build a profitable crafting blog so she can stay home with her children, or he’s working to create an online resource for muscle car fans, if you don’t know where they’re going, you can’t help them get there.

3. His or her point in the journey

Is she a beginner or well along on the path? How you speak, how you write, what marketing methods you use, and even what prices you charge will all be determined by your dream client’s level of sophistication. Whether you’re teaching beginning knitters how to cast on, or helping couch potatoes train for their first 5k, their level of commitment (and willingness to spend) is far different from a long-time knitter who is discovering intarsia, or a runner working up to a triathlon. And you will not reach your market effectively if you don’t know exactly where they are and what they need at this point.

Of course, if you’re just starting out, you might not yet know who your ideal client is. That’s okay, too. But pay attention, because they will tell you. They’ll tell you through the products and services they buy. They’ll tell you by following you (or not) on social media. They’ll tell you by commenting on your blog and asking questions that are relevant to them.

Watch your interactions, study the businesses of those who contact you for help, and take a look at what your competition is doing, and soon enough you’ll have a clear understanding of who your dream client really is.

There are many other activities involved in this process, however, I’ve shared a few to get you started.
Would you like to learn more about this and other important steps to your most empowering, profitable and transforming business?

Start here. I invite you to join my 5 Day Grow Your Audience – Grow Your Profits Workshop.. 
Go here to claim your access.  

Your dream client celebrates you, values your expertise and is willing and able to invest in your blessing (solutions). What else would you add to this?

Talk soon!



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Christian Woman Entrepreneur Grow Your Biz With Facebook Pages, Events, and Groups

Facebook is a massive traffic monster.

As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users. When people are on Facebook, they pretty much stay there and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.

Once people log into Facebook, the system basically keeps tight surveillance on them.

Every like, comment, share, as well as page that you liked and even ads that you clicked, will be monitored by Facebook.

When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.
If you’re not making the most of Facebook’s power to help you with branding, establish you as a friend and position you as an expert, you’re turning your back on one of the easiest ways to grow your business.

But the best part about using Facebook to grow your business: It’s easy as 1-2-3.
That “1-2-3” reference is no fallback on cliché: There are three areas on which you need to spend equal time – at least until you see whether or not one of these areas is going to go supernova on you:
 Facebook Pages
 Facebook Groups
 Facebook Events
Treat them as triplets. If you had human triplets, you wouldn’t put two of them in the stroller and leave one behind, right? The same with the Big Three.

Ready to learn more about the power of marketing your business online?.

 Want to learn more?

I invite you join Power Up! Profitable Biz Marketing Masterclass Series!

Claim your official access here 

Make it a great day!





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The Power of Optimism to Accelerate Your Life and Business Results

Life can seem awfully busy and, at times, awfully stressful. Being busy seems to be a way of life. The good news is, though, more and more people are reaching for a way to opt out of leading a stress-filled, busy life. No, they are not selling all their belongings and moving to a remote island. They are opting to control the one thing they can – their mindset.

Embracing optimism is showing to have huge benefits not only in mind but in body and spirit, as well. With a conscious decision to become more optimistic, a few tips and techniques, new habits are forming, health is improving, and lives are changing through the power of optimism.

We have one life; we can either view the glass as half-empty or half full; better yet, we can view it as waiting for us to fill to the brim with positivity and optimism. The choice is ours. So, why consider taking on optimism and adding one more item to think about in our busy brains? Because that is exactly what our busy brains need. Our brain needs our help to creative a positive mindset to create a positive lifestyle. There is power inside of optimism.

Ready to learn more? Claim your access to “The Power of Optimism to Accelerate Your Life and Biz Results!” Go here 

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3 Secrets That Tripled My Business and Profits

Are you frustrated by your lack of marketing results?  Maybe you’re feeling a little overwhelm. I get it. In the beginning I did everything I was told to do and it seemed like nothing was working. I lacked the marketing know how. I had just been hit with a crisis. Our daughter went blind. I quit my job to support her after we brought her into our home. I ventured online without any online marketing experience. I was ready to give up. If it wasn’t for my family, my faith and 3 secrets I’ll share with you. I would have… given up.

Ready to discover my 3 secrets that tripled my business and profits? Join me here http://bit.ly/profitablebml

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