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Wednesday, September 30, 2020

3 Secrets That Tripled My Business and Profits

Are you frustrated by your lack of marketing results?  Maybe you’re feeling a little overwhelm. I get it. In the beginning I did everything I was told to do and it seemed like nothing was working. I lacked the marketing know how. I had just been hit with a crisis. Our daughter went blind. I quit my job to support her after we brought her into our home. I ventured online without any online marketing experience. I was ready to give up. If it wasn’t for my family, my faith and 3 secrets I’ll share with you. I would have… given up.

Ready to discover my 3 secrets that tripled my business and profits? Join me here http://bit.ly/profitablebml

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Is Your Social Media Plan Working For You?

 

Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Well not everyone’s for the latter. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.


So what’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.

Let’s begin breaking it down here:
The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The Wannabe also cares about people, however, she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

Would You Like to Revise Your Social Media Plan?
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.

Need More Help? Come to My Webinar!
In a few days I’m hosting a webinar titled, “Quick and Proven Ways to Automate Social Media for More Visibility, Biz Growth and Client Attraction” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today! http://in3months.com/autosocialmedia

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Is Your Social Media

July 2, 2020 by  
Filed under Uncategorized

Is Your Social Media Plan Working For You?
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.
What’s the difference between the Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Darling approaches it.
Let’s break it down more:
The Social Media Darling cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with product pitches. The Darling also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.
The Wannabe also cares about people but she’s posting product photos on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her product so she continues to post about the product. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.
How to Revise Your Social Media Plan
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?
First, determine where your target market hangs out and learn how to use that platform. If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.
Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.
Need More Help? Come to My Webinar!
In a few days I’m hosting a webinar titled, “5 Steps to Build an Engaged Audience on Social Media” because so many of my friends and colleagues are stymied by the whole process. Re-examining your social media strategy and discovering what works for you is just one of the five steps we’ll talk about but there are more gears that need to work together to get the social media machine to work for you. There are a limited number of seats available so register today! [INSERT REGISTRATION LINK HERE]

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Do this to Supercharge Your Chances For Marketing Success

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There are so many opinions on the internet claiming to be the only way to effectively promote your product or service. You have a great product to promote but you’re not sure where to start. The best place to start is with creating a marketing plan.

A marketing plan includes figuring out your business identity; determining who your competition is, who your target audience is, what your unique selling proposition is, as well as a way to quantify all of the above. Then it includes deciding what marketing channels you’ll use as well as what methods you’ll use to penetrate those channels.

 

You’ll need a separate marketing plan for each channel:

 

  • Search Engine Marketing

  • Social Media Marketing

  • Content Marketing

  • Email Marketing

  • Pay Per Click Marketing

  • Authorship

  • Speaking Engagements

  • And more!

Each type of marketing you plan to do needs its own plan and it will likely include more than one of the channels above. For instance, if you have a contest you may use many of the other ways to promote the contest, which is really to promote a particular product or service. You may write blog posts about the contests, social media updates about the contest, mention the contest in a webinar, and so forth. 

 

Don’t just think about the marketing plan, actually put it in writing. It can be just one page.

 

Put these actions into a calendar, such as Google Calendar, or a calendar you made in MS Excel, so that you know exactly what day you will do each thing that you’ve decided to do. Be very specific with your calendar so that you can easily go to each day and do the tasks listed and / or hand them off to a contractor. The more carefully you plan each step of your marketing plan the more likely it is to get the results that you want.

 When you think about this clearly, you see that planning your marketing in advance supercharges your chances for marketing success. 

 

Did this post help you?

 Would you like to learn more?

 

Go here to register for my Masterclass:
“10 Ways to Automate Social Media For More Visibility, Business Growth
and Client Attraction!”

It’s 100% Free!





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Ramp Up Your Exposure: Accelerate Your Expert Status Positioning

One of the four parts to my Social Media Marketing Formula is Exposure.

One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to get to know you as an expert. You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peak at a time will go far in pushing you toward expert status. It’s a fabulous way to make a big impact quickly. People listen to experts, sign up for their lists, and wait with bated breath for their next offering.

Some ways to start getting more exposure are:

• Blog More – Yes, Blog. There are probably more places that you can submit blogs than just your own site. Linkedin.com offers some people the chance to become publishers, and there may be other opportunities within groups that you are taking part. Take every chance you have to get your information out as the expert with your byline whether it’s online or offline. it’s crucial that you as a Christian Woman in Business get your message out to the masses. Of course it needs to be the right audience.

• Guest Blogging – Mentioned above, but a little different. Find blogs that deal with your audience but are not competition that have a higher ranking than your blog (or the same). Send information to them offering to guest blog for free once a month with an original article in exchange for a byline with a link.

• Publishing a Book – Today, it’s easier than ever to become published now that Amazon offers Kindle Direct Publishing. You can sell your book, or offer it for free to help get the word out about your business and expertise.

• Joint Ventures — A JV with someone who offers complementary products and services to the same audience you cater to is a wonderful way to spread the word about your products and services. You both can use each other’s resources and skills to make something completely new and awesome for your audience.

• Speaking Engagements (Virtual for now) – It might be out of your comfort zone but speaking either online at webinars or at in person events is a great way to become known as an expert in your area. The more you can speak about what you know the better.

• Interviews – Not only should you interview other experts for your own podcast or blog, you should agree to be interviewed as often as possible to get your message out to your audience. The more ways you’re presented as “the expert” the more your audience will see you as the expert.

• Social Media – No, I’m not saying that you need to create an account on every Social Media Platform known to man. Of course you need to identify the best place to be as pertains to your Business Model, Mission and Target Market. However, it is a great place to promote everything you do. You want to be engaging. Answer questions people have, and stay on top of issues that arise. Provide content that is of value to your community.

Participating in these activities and anything else that you can think of that will increase your exposure will help you gain expert status a lot faster than if you did nothing. Be sure to take your time with each addition to your roster. You want to give each new venture plenty of time to work before adding more to your schedule.

Did you enjoy the information I just shared with you? How about going a little deeper.

I invite you to check out my much anticipated Training “5 Marketing Mistakes in Business to Avoid and What to do Instead!”

Click here to learn more and claim your place.

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Are You Fear-full or Faith-full?

 

 

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson

Fear is an enemy of Faith. Many people are overcome by fear when they focus more on their circumstances and the dictates of society.  Many of the fears that we are concerned with may never manifest in our lives.

You may be familiar with the scripture found in II Timothy 1:7
God has not given us a spirit of fear, but He’s given us a spirit of
power, love and a sound mind.

Our focus should be on what?

The spirit of power, or of courage and resolution to encounter difficulties and dangers;-the spirit of love to God, which will carry us through the opposition we may meet with,  as Jacob made nothing of the hard service he was to endure for Rachel: the spirit of love to God will set us above the fear of man, and all the hurt that a man can do us;-and the spirit of a sound mind, or quietness of mind, a peaceable enjoyment of ourselves, for we are oftentimes discouraged in our way and work by the creatures of our own fancy and imagination, which a sober, solid, thinking mind would obviate, and would easily answer.[1]

If you’re not living by faith then you are living in fear and may lack in confidence. Become unstoppable by becoming faith-full.

There are many ways to develop a lifestyle of faith and fearless living that I provide via my products and services including my Tribe of Unstoppable Christian Women Entrepreneurs. You’re welcome to request access here.

 I have a special gift for you. Request your copy of my eBook “Wordpower For Women – Faith” while it’s still free. Go to  http://in3months.com/wpwfaith… 

Remember we’ll get through this together with God!

 

 

 

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Empowerment Through Focus in Crisis

Are you experiencing challenges, and is just basically dealing with the challenges sending you for a spin?

You must remain focused regardless of what you’re dealing with.

The road to empowerment will involve holding on to two words:

Tenacity: Tough minded persistency non yielding…and tireless effort regardless of obstacles, opposition and or other’s opinions.

There are so many obstacles that come before you and hinder you especially during the economic times of challenge. You must have tough minded persistency and become a woman of tenacity. You must be if
you’re going to achieve your dreams, live an empowered life, be an extraordinary woman leading an extraordinary life. You have to have a non-yielding and tireless effort regardless of obstacles. That’s something I want you to hold on to regardless of obstacles and opposition and we have great opposition especially women of faith and/or other’s opinions the opinions of others the opinions of the world, the opinions of society where it concerns our faith. Tenacity, hold on to
that.

Another is the word resolve; unwavering committed mindset adhering to a bold decision and strategy.

So I want you to hold onto those two words as we move on. It takes much courage to continue in the midst of crisis. It takes passion, faith and
motivation.

I looked up the word crisis and there are a couple of definitions and they include the following;

A crucial or decisive point or situation a turning point. A traumatic or stressful change in a person’s life; it’s also a term meaning a testing time or an emergency
event.

What I’d like you to answer is how do you respond to a crisis or what should your response be?

If you’re going to embrace any level of empowerment you’re going to need to have tenacity and there should be a resolve. It’s also important to have the right mindset in order to keep moving forward during
the time of crisis during a testing time. There will be continuous testing times as you move along your journey towards an empowered life. There’s no question about it, you will have testing times as you move up to new levels there will be new testing. Build safeguards so you stay focused and you stay along the course that’s been set for you and given the fact I’m talking about focus in crisis, learn to focus.

One of the hardest things to do in life when an unexpected change or circumstances, disappointment etc. come your way is to stay focused. You are either experiencing so much pain or you’re so overwhelmed that the event tries to take your full attention. So how can you continue along your path so the goals that you’ve set the action steps you’ve set that will lead you to that goal long term, short term? The event tries to take your full attention. One thing for sure is that there will be unexpected situations, and that’s just the way it is. There are changes and disappointments that are sure to come your way. The essential thing is to learn how to remain focused during these times and it is a learned state. Losing your focus can immobilize you, bind you and make you ineffective in your life.

What is your response to the COVID-19 Pandemic?

Here’s one thing not to do:

Don’t panic!

This is number one here as this may be the natural response by most and that is to Panic. When I heard the call from my daughter saying “mommy I can’t see” my first inclination was to panic and then I gave
the call to my husband so that I could regroup and reach into my Faith. Panic will send you spiraling down a staircase of many emotions sending you deeper and deeper into a mode of gloom and defeat.

I share other things you must do to stay focused in my upcoming New Masterclass. Things you also must do that will fuel your ability to resist the panic stage. Unless you make an agreement with yourself
that you will not panic the other keys may not be as effective in your endeavor to learn skills to help you stay focused in crisis.

And most of all stay connected to Father God.

Claim your free access to “How to Stay Focused In Crisis and Triple Your Life and Biz Success!”
Go here

 

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Empowering Christian Women Entrepreneurs: One Essential Biz Growth Secret to Turbo Boost Profits

What does Business success look like for you?

If your business were a completed masterpiece what would that look like?

This question often leaves dead air when asked of my clients and yet it

is the very reason many move aimlessly towards their goals.

One essential Biz Growth secret is to Optimize your environment.

Your environment should support what you do.

There are nine environments which includes the environment of you, physical and spiritual environment

There are also a few questions to keep in mind.

One of the questions includes; Who should you surround yourself with.

Have you Optimized your environment? Or could this be one of the stumbling blocks to your Business growth?

Find out more during my FREE Profitable Biz Marketing Lab

Reserve your place here


http://

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Empowering Christian Women Coaches and Entrepreneurs: Desperate for Clients?

Are you desperate for clients?

An added niche of mine is New Christian Women Coaches and Entrepreneurs. You may already be aware of the fact that I also have a passion for empowering spiritually minded Women, Aspiring, New and Enterprising Women Entrepreneurs.

One thing that seems to be a common thread is a lack of direction in attracting and getting clients.

Do you find yourself becoming anxious about clients/customers? Will they connect? Maybe I need to lower my prices? I’ll contact them one more time after the third and no response. Yes people have a tendency to have selective response. LOL Here’s a quote mentioned by one of my mentors. “Some will, Some won’t and Some are WAITING!”

Become clear on who your target market is. Your Ideal Client/Prospect.

Do the homework to empower yourself to become positioned to attract and be where your ideal prospects/clients are.

First thing is to determine your Target Market. Go deeper by identifying your ideal/prospect client and creating a profile.

You may be saying “Robin if I do this won’t I limit who can have access to me? Or doesn’t it make my fishing area smaller?” No. It empowers you to actually leverage your time and money. It gives your ideal prospect/client a chance to identify you and see you as the solution to their problem. It increases your client attraction, your client magnetism.

Never, never allow yourself to be in a place of desperation. Put it out there with regard to who you’d like to have as your client/customer. Submit it to God. Align the word with your desire and build your Faith. Spend time with God. Seek wisdom. Don’t worry and expect. There’s power in expectation, whether negative or positive.

You might need a mindset shift if you’re feeling that you don’t have enough or that people will not invest what you need to connect with you. Your prospects/clients are looking for results if you provide results they will invest in their desired results.

I’ve shared with you what I share with some of my Clients.

Would you like more information on this? You’re invited to join me for my 5 Day Workshop “Profitable Biz Growth & Client Attraction!” Claim your seat here

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There’s No Such Thing As Too Busy

The one area that really seems to stump new entrepreneurs is marketing. It’s true no matter what your business model, but service providers have a particularly difficult time with it.

Imagine you’ve just begun a new business as a VA (virtual assistant). You’ve got a few clients, work is humming along well, you’re busy, sometimes even overwhelmed, but you’re making a good living, so you’re happy. All your work time is spent on other people’s projects, though, leaving little time for your own work, and none at all for going out to find new business.

Of course, your schedule is full, so why would you want to be seeking out new work anyway?

Because at any time, one or more clients might just stop needing you. Maybe they close up shop, or sell, or hire a cousin to do the work you’re doing for them. Then what will you do?

This is exactly the situation many service providers find themselves in – and it’s a bad spot to be in, let me tell you. Suddenly the money has dried up, and since you haven’t been doing any marketing, you don’t have anywhere to turn for work.

The answer is to always be marketing – not actively soliciting new clients when your schedule is full, but at least staying in touch so when you lose a client you have a way to gain another quickly. One of the best ways to do that is to build your email list. Then, when the inevitable happens, you have a list of people you can email in an instant to say, “Hey, I have 12 hours a month available – who needs some help?”

Remember, you need to spend some time every single day working to market your business. If you don’t, it will eventually stop working for you, and you’ll end up right back at the beginning again. enjoyed

If you enjoyed this, I know you’ll enjoy my 5 Day Profitable Biz Profitable Biz Marketing Lab!. Plus it’s Free.

Claim your seat here

 

 

 

 

 

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