Monday, June 25, 2018

List Building 101: Tips on getting started with List Building to grow your business

Have you heard the statement “The money is in the list?” Well that’s true to a certain extent, however, it’s also in the relationship.

There is no faster or more powerful way to penetrate niche markets, develop a unique brand and become an authority in your market than with a qualified and targeted list.

It’s been said that a business owner’s list is their treasure.

It’s also the easiest way to skyrocket your income and maximize exposure with limited costs involved, as once you have an active list of subscribers, there are no further acquisition costs, yet you can continue marketing to the SAME customer base again and again!

But in order to create an effective list building campaign, you need to make sure that you are really tapping into what your customer base really wants.

It’s easy to build a massive list of subscribers, but unless they’re qualified, targeted leads, they’ll do little at helping you maximize your income.

Instead, build campaigns around specific segments of your market, so that you can easily identify their needs and interests and create newsletters and promotional broadcasts around these topics.

Here are a few things to keep in mind when creating your list building campaigns:

Set Up A Rock Solid System
When it comes to list building and email marketing, the foundation of your entire system relies on autoresponders.

Autoresponder services help you build and manage your email campaigns, ensuring maximum delivery rates and that you are always within CANSPAM guidelines, so that your subscribers are able to opt-out of your mailings if they choose to.

Autoresponder services also help you in other important ways as well, such as in giving you the opportunity to segment your lists, which is incredibly important in being able to connect and directly communicate with specific sections of your market.

Keep in mind that when you build a list, it will be filled with many different people from all walks of life, experience and skill levels as well as interests.

While it’s important to build individual lists around specific groups of people, being able to segment your list will make it even easier to tap into what each group of subscribers is truly interested in.

Autoresponder services will also help you safeguard your email campaigns providing frequent updates, back-ups of your entire system as well as giving you the opportunity to download a copy of your database at any time.

Don’t have an autoresponder? Here’s a great option http://budurl.com/tryautoresponder

Set up an effective opt in or squeeze page
You have to have someway to capture your prospects information. You can set this up on
an isolated page or provide an opt in box on your website or blog. The squeeze page would be where there’s no other option but to give you their information.

Provide a value added IFO
An IFO is an irresistible free offer.

Not just any free offer but notice I said an irresistible free offer! Something that it would almost hurt to think about giving away.

Automate Delivery
Email marketing is all about building your list and catering to it, and if you set up a automated system that delivers content at specific intervals, you’ll make it much easier to manage and maintain as your lists begin to grow.

Your autoresponder sequence should have at least 8 -10 different broadcasts pre-created and scheduled to go out to your audience as each person subscribes to your feed.

You can then broadcast promotional messages in between your scheduled updates, freeing up your time and resources, while continuing to build a relationship with your subscriber base, keeping your list from going cold.

You can always edit your sequence just by logging into your autoresponder account and editing the delivery times, or removing emails and replacing them with new broadcasts at any time, should you want to freshen up your delivery system.

Promote your squeeze page or blog
In order to build a large list of active subscribers, you need to get into the habit
of consistently promoting your squeeze page wherever you can. Although it would be
great to have a large list your first objective is to have a responsive list.

One great place is on your Social Media Sites. Whether you use Facebook, Twitter, Linkedin or other
sites the key is to get the word out. I share this in my Social Media Virtual Days.

There are many other ways to promote your squeeze page or blog.

I’ve shared enough information for you to get started with your list building campaign, however,
I’d like to invite you to join me for my phenomenal More prospects, clients and profits Biz Rockin’ Boot Camp!

Get in on this Training without Travel program today!

Click here to learn more and secure your place. You be part of an easy learning, step-by-step training program that will allow you to finally be free to market your business online, get prospects, clients and realize more profits without the overwhelm while having time for what matters most!

I use biblical principles, industry standards and my own proven strategies.

The Early Bird investment ends Friday, July 1 at 12 midnight PST.

Talk soon!

Robin aka The Empowerment Diva

Post to Twitter

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!