Monday, July 15, 2019

Power up your branding through Social Networks

Power up your Branding Through Social Networks


Are you intentional about branding or have you pushed it to the side because you just don’t get it?

What are your thoughts about Social Media?

I want to talk to you a bit about branding through Social Networks.

Social networking can be promising if you use it the right way. The problem is, many marketers teach unethical branding methods and then you risk getting banned or creating a bad reputation for yourself as a spammer.

There are two different types of social networks you can brand on. Some are content-based and others are interactive with your audience.
Content-based social networks include sites like:
• Squidoo
• Hub Pages
• Google Knol

Interactive social networking sites, where you’re watching a stream of posts and commenting and sharing are sites like:

• Twitter
• Facebook
• Linkedin
• Google Plus
• Pinterest

Make sure you read the terms and services for these sites.

Some have special branding tools available to you. For example, you can create a FaceBook page for your business. This is perfectly within their rules.
But if you go creating a profile for your page and start befriending and spamming people, you’ll get shut down (and if they connect your real personal profile to it, they may nix both of them!

Another thing about image on Facebook. The Timeline allows a great opportunity for branding if you use it correctly. You must be intentional about the message you’re sending with your posts and images alike.

Google Plus has said that everyone must use their real names, but they understand the importance of branding, too

Twitter is less strict about this type of communication, but they don’t allow abuse of their network, either.

LinkedIn is a great place for you to join as a social media marketer. It can help you network with others in the same or relevant niches, but it’s less about reaching your core audience.

Whenever you’re using social media platforms for your networking and marketing efforts, try to share a variety of informational resources. You can share links, but don’t only share your own.

If you’re using forums as a platform for your marketing, then make sure you see if you’re allowed to use a signature file, which is a way to hyperlink a short message or image to your own site each time you make a post or reply to someone else’s.
On all of these sites, make sure that you brand your messages – with image and text recognition wherever possible.

Whatever you do, complete your profile on the sites. An incomplete profile can hurt your branding abilities.

So what did you discover here that you will use to tweak your branding plan?

Don’t try to master all of the networks mentioned. Focus on one primary site that supports your goals. You can open accounts on the others and systemize your Social Media plan but please if you’re not sure where to start or what to do get some support in this area.

Do you need support with developing your Social Media plan for effective branding?

I invite you to request a World Wide Visibility Strategy Session with me. Don’t discount this offer because there’s no cost but your time which is valuable. If you’re ready for change and are willing to do whatever it takes go to http://www.wwvsocialmedia.info to request your strategy session with me.

When you’re interested you’ll do what’s convenient. When you’re committed you’ll do whatever it takes. John Assaraf

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5 Responses to “Power up your branding through Social Networks”
  1. HELP! I definitely fall into the “push it to the side” category. I hae a ransom social media approach and have not given it the full attention it deserves. I’m going to take advantage of a strategy session

  2. Awesome! I need to focus on each of the different social media venues and do the updates to my profile. Robin great post I also love the quote! Thanks

  3. Sheila says:

    Robin, this post is so needed! I think so many people (including myself) can get overwhelmed with social media. There is so many types of social media out there and it changes everyday! Thanks for putting this is perspective for us :-)

  4. Great post! I’ve signed up for your free offer. I need a plan!!

  5. Marilyn says:

    Your articles sticks to the points needed for social media marketing. High Content.

    AND…the quote at the end says it all, doesn’t it?

    Marilyn Angelena

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