Thursday, November 23, 2017

Quick and Authentic Tips for Getting (and keeping) more of the Right Clients

Get More of The Right Clients

client attraction

You’re a freelancer or maybe you’re a christian woman in business or aspiring, you experience joy and life is made so much easier with the right clients or customers, right? That makes getting and keeping more clients paramount to your success. Here are five quick tips for getting and keeping more clients.

#1 ASK. That is ASK your clients for referrals. There’s nothing wrong with doing this. In fact, customers and clients are often happy to refer you to others, they just need to be reminded to do so. And, if you can create a referral program where your current clients receive a discount or credit for your services, then all the better.

#2 Communicate with your clients on a regular basis. You don’t have to have an opt-in list and an email marketing campaign, but if you regularly connect with your clients, you stay in the front of their mind when they have a need or when someone asks them if they know of a good freelancer or answer to a problem that you supply via your services, products or programs. There are two approaches to regular client communication and you can combine the two approaches as you see fit. They are:

- Send your client list an email at least twice a month, or more often if you like, actually I suggest it. Highlight a promotion. For example, “10% off any orders of $100 or more for the month of January.”

- Send your client a note when you’re thinking of them. For example, “I saw this article in the Wall Street Journal and thought of you.” This helps build a relationship to them and it’s a great way to stay connected.

#3 Be a consummate professional. If you’re an excellent person to work with, you’ll keep your clients – even if your rates are a bit higher or your timeline a little bit longer than other business owners. The truth is, we place a high value on our business relationships, at least the clients you want to work with do. And if you can build a strong relationship with your clients, you’ll keep them for the long haul. They’ll also talk about you, and word of mouth is a great, and free, marketing tool.

#4 Get out there! If you’re going to achieve your desired results you’ll need to get out there and get noticed Be visible to the right prospects. Participate in social networking, blog and be a guest blogger. Generate awareness about you and your services. One new client can turn into thousands of dollars over the course of a year and they can refer other clients.

#5 Be helpful. Be willing to help and inform others in your community even when there isn’t any apparent reward. When you give to others, they give back. The bible says to give and it shall be given unto you. This isn’t just speaking of giving in an offering in a church service. Please do know that it doesn’t mean you give away your services; what it means is that you’re willing to help others by providing insight, information and a listening ear when they need it without expecting anything in return.

If your client is trying to resolve an issue and you can help them with your experience, help them. They’ll appreciate it and you never know when they’ll be able to return the favor.

Much of the art of keeping clients has to do with building relationships, and it’s also intricately linked with getting new clients. Word of mouth from satisfied clients is a wonderful way to fill your schedule with your ideal clients and projects. Connect!

Interested in additional content on getting clients? Request my Authentic Client Attraction Special Report. Click here to claim your copy .

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