Monday, July 15, 2019

Twitter Talk: Got Twitter? Visibility Boosting Tips for Your Business or Ministry

Got Twitter Now What? Visibility boosting tips for Your Business or Ministry via Twitter

Twitter is growing and regardless of speculation for now it is here to stay. It’s not just a place to share what you ate for dinner or talk about your bad relationship. Many businesses big and small are using Twitter to reinforce their marketing campaigns and if you’re not using Twitter or some form of Social media and your audience is online you might just be left behind.

What are your thoughts about Twitter? Do they include “Twitter is intimidating” or “I just can’t get it?”

In my work with various women entrepreneurs I’ve heard this statement many times “Twitter is so intimidating.” When I went deeper with them they explained that it moves so fast. Yes, this is true. Facebook moves slower and good etiquette on Facebook would include updating no more than about 3 -4 times daily give or take a few and this depends or whether or not you
‘re speaking in reference to your personal profile or business page.

Twitter on the other hand can allow you to update or tweet up to 8 times and still consider you as an individual with proper Twitter etiquette. You also only get 140 characters in comparison to Facebook’s original 420 and now you’ll find that you’re able to post much more than that.

Before I share tips I want to direct you to http://www.Twitter.com to set up an account if you don’t already have an account. It’s pretty self-explanatory and there are prompts to move you along.

So here are 5 tips for boosting your biz and/or ministry using Twitter.

1) Identify your goal
You can set up an account and start tweeting but without a plan, without
identifying your goal you won’t experience the results you desire.
What is it you want to accomplish? You’ll need to identify this and then add steps to allow you to accomplish this in increments. There’s nothing like taking a trip without knowing where you’re going and how you’ll get there.

2) Get clear on who your audience is
Is your audience represented on Twitter? Often the best way to see if your audience is well represented on Twitter is to log on and start
browsing. Search for mentors and other individuals in your field. Look over their profile, followers etc. You can also google Twitter user statistics.
Take a few minutes to jot down who your audience is for your Twitter profile.

3) What is your Twitter Strategy? Strategy: a : a careful plan or method : a clever stratagem b : the art of devising or employing plans or stratagems toward a goal Miriam Webster

4) Put thought into selecting your username. You can have more than one account with different usernames, however, make sure you have at least one account with your personal name. If your name is taken you can use a variation such has Susan_Smith or Susansmith23 etc.

5) Complete your Profile
All too many times I see individuals with a strong bio statement however they are missing this one thing which makes a difference. So what is one mistake that individuals are making when using various Social Media sites? They neglect to complete their profile.

When you first open your Twitter, Facebook,Linkedin or other social media site account, fill out your profile (including a picture).

6) Add good picture
This seems self-explanatory, however, I’m sure you’ve seen accounts without a picture or a picture that misrepresents their brand. Adding a good picture makes it easier for people to get to know you and build relationships with you, which will make it more likely they’ll click through to your site. Did you know that some of your potential followers will not follow simply because you didn’t provide a picture? If you’re serious about your business (and I know you are) take the time to include a picture. If however, you represent an organization or prefer to use your logo or other avatar to represent your organization or business this is acceptable.

7) Add a link to your website, blog or IFO (irresistible free offer)
Okay. This is a pet peeve of mine. I’ll see someone I’m interested in, go to find out more about them and there’s no link on their profile. Think about your goal and add the link that would support your goal for using Twitter.

I love to over deliver so I’m going to share 2 extra bonus tips with you.

8) Maintain your account: (Followers, Following)
Some individuals follow long enough to get followers and then they unfollow
which can leave you with many that you are following who are not following back. This can be a problem as you get closer to about 2000. Why? This is when Twitter pays attention to your ratio of followers to how many you are following. You’ll get an error that you’re not able to follow any additional accounts or something like that. 
There are resources available to help you manage this area.

9) Be authentic. Branding involves more than your company colors, logos etc. it includes representing in the way that you’d like to be seen. I’m sure you want to be seen as authentic. Besides most people can small a fake a mile away. It’s okay to glean from mentors, coaches etc. however, as I told my children when raising them and remind them now that their grown “be true to yourself.”

Determine who you are here to serve, how you will serve them and offer the solutions to them and stick to it. Stand for something and don’t be afraid to stand for it even if you’re alone. People will follow those who know where they’re going and what they want. Your business or ministry has to be one that stands out.

How will you set yourself apart from others?
I’ve shared 9 juicy tips on boosting your biz with Twitter. Of course there is much more that I could share with you. These are foundational insights. If you’d like to learn more about effectively using Twitter to increase your visibility and explode your business success don’t miss my Free Twitter for Business Training.

Go here to secure your place for my Twitter for Business Training now.

Here’s to your tweeting success!


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You can as long as you retrieve the entire post along with the blurb below.

About Empowering Coach and Mentor Robin

Robin passionately empowers savvy smart women, aspiring, new and enterprising women entrepreneurs to manifest their authentic, bold, brilliant, confident, empowered self, get laser focused, get unstuck and get out there in a BIG way while prospering and making a difference in the world “authentically!”

Robin was named 1 of 25 urban entrepreneurs to follow on Twitter and is a Certified Social Media Marketing Campaign Specialist which further supported her passion. Get a taste of her empowering insights via her 6 day ecourse “Empowered 4 success!” You’ll also receive a complimentary subscription to her mini Digital Magazine “Empowerment connection.” Click here to request access to Empowered 4 Success.

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8 Responses to “Twitter Talk: Got Twitter? Visibility Boosting Tips for Your Business or Ministry”
  1. I love this Robin! I have working more with Twitter these past 2 months and I can really see it paying off. For one, I have gotten a paid client through there and my interaction is growing too. I do hear from a lot of my clients that it does go too fast, but like you said, you have to have a plan, a goal and know who you are targeting. Once that is laid out, you will have a clear, organized path to grow your Twitter base.

    • Robin says:

      Hi there Mandy. I too have gained quite a few clients via Twitter. Congrats on your achievements with Twitter. Thanks for sharing your thoughts.

  2. Robin, this is excellent! You really gave me a roadmap I can follow. I especially like strategy #3. I’ve just been sending out random tweets without a strategy. I’ll definitely be connecting with you for a strategy session so that I can get some help on this!

    • Robin says:

      Hi there Benecia. Great! It’s important to have a strategy with whatever Social Media network you choose to focus on. I look forward to connecting with you. Thanks for sharing your thoughts.

  3. Some people (and businesses) still don’t understand the importance of Social Media. I talked to someone running for local office yesterday. His web site looks awful, and he didn’t have any idea what a social media campaign was.

    It’s either get with the program or be left in the dust.

    Thanks for the great information


  4. Nana says:

    Robin, I loved how your tips are so practical and to the point. Definitely some in your list I need to incorporate myself. I find myself being a bit inconsistent with Twitter, but definitely have found that it increases my traffic.. :) Thanks for sharing!

  5. Thanks so much Robin! I really need to be more active on twitter. It’s so important to be visble as well as consistent in the area social media.
    You really shared some great points!

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