Sunday, November 19, 2017

Authentic Coaching Secrets: Finding Your Dream Clients

Do you think everyone can benefit from having a coach?

Well most can, however, not everyone will benefit from having YOU as a
coach. Nor should you think they will. The fact is, your knowledge,
skills, coaching style and experience make you the perfect coach for
only a very specific person – sometimes known as your dream (or ideal)
client. This is especially true of those who are called to the Christian Coach market.

Positioning yourself and your coaching program as the perfect
solution to his or her problems is what will help you demand a much
higher rate than the coach who tries to serve a wider audience. You know
the coach who says “everyone is my ideal client!” Your clients will
value your advice much more – and be more likely to act on it
successfully – when they know they are part of a carefully chosen subset
of a larger market.

So how do you attract that ideal client? The obvious first step is a
step many like to look over and it is to find out who he or she is. Ask
yourself:

• What her family situation is – is she married? Does she have
children? Does she live in a house or apartment? In the city or in a
rural area?

• What her socio-economic status is – is she wealthy or working
class? From a privileged or more humble background? Does she have a job?
Own her own business?

• How old she is – Is she just out of college? An empty nester? Retiree?

• What are the exact problems you are uniquely positioned to help her
solve? For example, if you’re a branding expert with a background in
jewelry design, you’re the ideal solution for an up-and-coming jewelry
maker who has trouble differentiating herself from the crowd. The pain
point you’re answering for her is “How can I stand out in a crowded
market and sell more jewelry?”
Once you know the answers to these
questions (and there are many more you can ask yourself – this is just a
small sample of what you need to know about your dream client) you will
better know exactly how to reach your ideal client. You’ll know:

• Where she hangs out – forums, Facebook and LinkedIn groups, local
meetups, and more are all gathering places for like-minded individuals.
Chances are if your dream client is spending time in one particular
group, there are others there who will also benefit from your coaching.

• Where she’s going – Your dream client has goals, and if you can
discover them and create a plan to get her there, she’ll gladly pay you a
premium for your coaching services.

If you’re just starting out, it can seem daunting to identify your
dream client, her needs, and where she spends her time. As you work with
more and more people though, you’ll be better able to refine your
message – including your email marketing, sales copy, social media
outreach, and more – and you will naturally begin to attract exactly who
you want to work with.

Did you find this valuable?

Think you have to be a top-ranked expert with a slew of acronyms behind your name to offer coaching? Think again.

I’d like to invite you to sign up to download your Free Copy of my new ebook. I’ll share 3 Client Getting Strategies Proven To Get The Right Clients and Increase Conversions  (Finally Resulting in an Income Impact) !

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