Monday, September 26, 2022

Empowering Christian Women Coaches: Do I Really Need A Social Media Presence?

Do you understand the benefits of Social Media?

Or are you overwhelmed, experiencing information overload and because of this you’ve put aside the thoughts of utilizing this tool?

Social Media has changed the way we do business, connect with friends,clients, prospects etc. and it doesn’t look like it’s going anywhere too soon. Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.

Social Media includes Twitter, Facebook, Linkedin, Myspace, Youtube and other networks, however, I’m going to highlight facebook during this post.

Facebook currently has over 400+ million users, making it larger than many of the world’s nations and it is growing every day. Additionally, this social media platform’s demographics are so diverse that it makes an ideal marketing vehicle. In fact, more than 50 percent of U.S. users are 26 years old and above, meaning that your marketing efforts will meet with even greater success as these are usually the people who make direct purchase decisions.

Hopefully you’re among the many businesses who are wising-up to the necessity of integrating social media into your traditional marketing strategies, which includes Facebook. whether you are in the B2B or B2C sector, you will still find Facebook highly effective.

Although Facebook is a great resource it is important that you remember that it is only a marketing tool as the principles have remained the same. What I mean is that you must still identify your target market, understand their needs and wants, build a relationship with them and only then attempt to share what you offer with them.

Consumers aren’t interested in doing business with faceless companies that hide behind a logo. Especially when they have so many other choices.

The key to successful social media marketing is to understand your audience and to build a relationship with them.

As with any business endeavor you need a plan and especially for your marketing strategy since you have so many options open to you that you would be hard pressed to keep track of everything without a plan to make sure you are heading in the right direction.

If you are going to get your market share? If you want your ideal clients to be able to find you then your Facebook and other Social media presence is important.

Ready to Discover how to Harness The Power Of Facebook?

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Talk soon!



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