Monday, May 27, 2019

Empowering Christian Women Entrepreneurs: You Are Your Brand

You are your brand woman gold bubbles 600 315

Are you hiding the real you? Do you make efforts to model others including their style and personality because you think that’s the magic trick to notoriety, 6 figures and an abundance of clients and customers?

Here’s a secret successful marketers, christian women entrepreneurs and others know: customers don’t buy a product. They buy you.
Your personality.
Your experience.
The unique qualities only you possess.

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.

Here’s an even more important aspect of your “voice” though: it has the power to attract a specific audience. Surprising as it may seem some individuals have become celebrities of a sort, largely because of heir harsh, “don’t hold back” language. I am by no means endorsing this, I’m simply making a point here. . In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language.

Snarkiness and foul language is not the only way to go, though. There are many who have built their brand almost entirely on their ability to be kind and generous. They always have a nice word, never appear defeated or overwhelmed, and are an inspiration to their fans and clients. I’d like to believe that many of my fans and clients see me this way although I can be strong in my representation of a subject.

While very different in their approach, these individuals have one thing in common: authenticity. It’s clear that if you were to meet either of them in person, they would speak and act exactly as they do online. And their brands are stronger for it.

Your Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.

I often share of how my daughter Tanishia’s crisis moment when she lost her sight was a pivotal moment for my getting into online marketing and later Social Media. She regained her sight, however, at the time I decided to quit my job to support her. We moved her into our home and cared for her 24/7. What I wouldn’t give to have her back and care for her. She passed December 17, 2014 after a long battle with NMO (Neuromyelitis Optica). And now we enter the next phase of this journey called life inspired by her strength, bravery, tenacity, faith and sunshine.

Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Do what I always told my girls”be your true self,” and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.

Happy Branding!


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