Saturday, May 30, 2020

Use Facebook to Grow Your Business and Ministry with Ease – Free Webinar

Have you been seeking ways to grow your business and/or your ministry using Facebook

Do you have a Facebook Business Page? No I’m not speaking of your Facebook Personal Profile here. I’m speaking of a page designated for your business.

Whether your business has had a Facebook presence for years, or you’re just getting started, there’s no denying the growing role of social media in the business world. Its’ been researched that according to Facebook, an average week will include approximately 645 million views of Facebook pages for local business. This is particularly important for small businesses, for whom word of mouth is so very important for growth and long-term success. But why do some business seem to thrive through Facebook, while others flail? Below, I’ll share a few of the best ways you can grow your business through Facebook.

Before you can market your business or ministry on Facebook, of course, it’s important to have a solid Facebook business page in place. In an effort to encourage businesses to connect with Facebook, they’ve made building your page a fairly simple step-by-step process. Of course, business is business and they will also encourage you to launch right into paid advertising, but hold on, don’t be lured into anything until you have a Facebook marketing plan of your own in place.

Professional Business Page
The key is first making sure that your business page is a professional and effective reflection of your business, and that it makes people want to connect further or do business with you. A shabby, barely-there Facebook page can instantly turn people off, and first impressions are everything in business. If visitors get a negative impression of your page and click away, they are unlikely to ever return. That’s an opportunity you can never get back.

The Plan
This is a very critical step in the process of developing your Facebook Marketing Campaign. What is the objective of your page. What apps will you have. What type of content? Who is your target market etc.?

Update Facebook
Once your page is established, it is vital that you update your site with fresh, relevant and attention-grabbing content at least a couple of times per week. However, it is recommended to post 2-3 times per day. Make it marketing content that doesn’t read or seem like marketing content. If you’re selling shoes, write a brief feature write-up with a great picture of the hot new Mary Jane’s you’ve gotten in, along with a link to your website or directions to your store. If you’re a photographer, post a few pictures of a recent pregnancy, wedding or high school graduation shoot.

Getting Likes
One of your main goals, of course, will be to get more likes and more friends and shares. How do you do this? There are many ways to do this. One thing you do want to do is continue building your friends community. It’s okay to invite family and friends, however, you’re going to also want to invite business colleagues, potential clients, customers etc. as this will be very beneficial when you begin building your likes on your business page.

Comment on updates by individuals who you may see as a prospect or maybe some of their friends are part of your ideal prospect, customer, and client community. You’d be surprised how many times individuals have liked my page following a comment they saw. It goes like this, they like a comment, next I see that they have requested friendship and liked my page(s).

It’s all about Engagement. Speaking of engagement that’s my next point.

Build Engagement
Besides getting likes and more shares you have to engage the people who like your page. Ask questions and be responsive. Find out what they love about the industry you are in. Listen to them and see how you can help them even more. One thing to keep in mind however, is that if you have under 200 likes don’t ask too many questions. Your page will appear to be non responsive and may lead individuals to walk away because of this.

These are just a few ways that you can grow your business through Facebook without breaking your advertising budget. Social media marketing is a wonderful opportunity that small businesses simply didn’t have fifty years ago (heck ten years ago), and it’s just good sense to take advantage of them. So start boosting your small business today with the power of Facebook marketing.

Interested in learning more?
Join my Power-packed How to Use Social Media To Grow Your Biz and Ministry with Ease! Go here http://bit.ly/1ivRlhe to save your place.

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