fbpx

Wednesday, February 26, 2020

Woman entrepreneur empowerment: One thing you must be doing for online business empowerment

April 28, 2010 by  
Filed under empowering women, success

What is that one thing?

List Building or building your community.

If you’re going to realize any level of success and online business
empowerment you must be actively building your community (list).

One of the most important things in an online business or offline business is a list of contacts. Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business. Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. The first thing they are going to think about is how they will benefit from giving you their contact details. That’s why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming. You have to work really hard. But in the end, you will directly enjoy the fruits of your efforts.

Your opt in list is your treasure. You are always looking for new and innovative ways to build your lists to keep visitors coming to their sites continuously. As you participate in this activity you offer various things to the prospective customer like free reports, ebooks, software, memberships, services etc. just to get their email address and other identifiable information. It is essential to keep following up with people who might be interested in what you are offering. Only when you have a growing list can you facilitate your users to visit your site. It grabs their attention and takes them to those areas of the site that are of particular value to them.

Not every visitor buys from the site he or she is visiting. Sure you may have built a huge database of contacts, but unless each one is a qualified contact, there is no guarantee that they will take any purchase-related action when they visit. Even in the offline world, you usually cannot get a buying decision out of your prospect right away – it takes not less than 5 visits unless they are desperately in need. Again, if you deal with more than one product, different visitors may be interested in different products. That is why you have to get your visitor’s email address and name as they browse through your site.

There are certain things you need in order to effectively begin building your list.

Let us talk about the basic things you need before you actually experiment with different methods of building lists .

A Website

The first thing you must set up is your website, so that your contacts have a place to come to and find you. They also need a place where they can securely leave their email and name. You must ensure that they do not have any difficulty in the process. Not only that, you want to give them something of value to remember. 

Autoresponder

The next thing is your autoresponder. These are a wonderful way to automate your follow up, when you have to keep in touch with your customers regularly. You might find it easy to keep in touch with, say 100 or 200 people, but when the list runs to thousands, just imagine the amount of time you’ll spend, time that you can devote to more creative activities. Instead, a good Auto responder can help you tremendously in keeping up with your reminding and emailing.

You’ll need ways to draw traffic to your site.
You can’t expect to build your list unless you bring traffic to your site.

And you’ll need relevent content. Your users will look for information that is useful and relevant to them. The quickest way to cause your subscribers to unsubscribe is if you don’t send them messages that are meaningful.

Don’t get caught up with building your list just for size. You’re looking to build
a quality responsive list or community.

I’ve shared a little bit of information in this post, however, if you’d
rather not try to do it yourself and want to receive support I have a
special invitation for you.

Social media marketing is an excellent way to build your list.

How will you use something from this post before your head hits the pillow tonight?

Empowerment is a choice. Yours! Make the choice today. I’m inviting you to join me for  a Discovery session. Click here to get started with your Authentic Life and Biz Empowerment Discovery Session.  

Talk soon!

The Empowerment Diva

Post to Twitter

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!