Sunday, November 19, 2017

The Art and Power of Authentic Storytelling in Business

    One of the most misunderstand strategies in marketing is the use of storytelling. Many Women in Business hide their stories thinking that to share them would only take away from their business success. On the contrary when you know the art it can be very powerful. Whether you want to touch a nerve, […]

Empowering Christian Women Entrepreneurs: You Are Your Brand

Are you hiding the real you? Do you make efforts to model others including their style and personality because you think that’s the magic trick to notoriety, 6 figures and an abundance of clients and customers? Here’s a secret successful marketers, christian women entrepreneurs and others know: customers don’t buy a product. They buy you. […]

Authentic Branding Tips: How Much Transparency Is Too Much?

How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story as a christian woman entrepreneur, coach, author, service based professional or speaker? Pat Flynn […]