Tuesday, January 16, 2018

One big mistake coaches are making when starting their businesses

Are you a Coach or you aspire to be?

What have you been spending the last six months doing? If you’re like most you’ve been working on your certification or other training. What I’m about to share with you may surprise you and others you’ve been exposed to this but haven’t taken any measures towards fixing it.

Ready? You must make a mindset shift from Coaching to marketing. Yes, didn’t know it? You’re in the business of Marketing and this is not specific to you anyone else that is out there learning the 12 steps to doing anything but marketing you’re spending too much time on what matters if I could say “least.”

You see it is necessary to be skilled at what you do and it is good to have some certification as a coach, however, that’s not going to put you in front of your clients. That’s not going to give you the results you need to separate you from the hobbyists.
Hobbyists? Yes, those who are manning the store but there aren’t any customers showing up. You have you shingle out but there’s no clients which means no revenue which in essence is a Hobby!

So what do you do? Make the mindset shift to the fact that you are in the business of marketing and learn what you can about marketing your business. If you’re able to outsource this area then great, if not connect with someone who can point you in the right direction so that you can do something with all of that training you’ve achieved.

I’d like to invite you to listen to POWER up your Social Media and Online Marketing skills! Request access to my “Jump Start Your Social Media and Online marketing Success” Teleseries here. 

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