Thursday, May 26, 2022

Ramp Up Your Exposure: Accelerate Your Expert Status Positioning

One of the four parts to my Social Media Marketing Formula is Exposure.

One way to have a larger impact with your online marketing efforts is to ramp up your exposure. Exposure means that more people start to get to know you as an expert. You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peak at a time will go far in pushing you toward expert status. It’s a fabulous way to make a big impact quickly. People listen to experts, sign up for their lists, and wait with bated breath for their next offering.

Some ways to start getting more exposure are:

• Blog More – Yes, Blog. There are probably more places that you can submit blogs than just your own site. Linkedin.com offers some people the chance to become publishers, and there may be other opportunities within groups that you are taking part. Take every chance you have to get your information out as the expert with your byline whether it’s online or offline. it’s crucial that you as a Christian Woman in Business get your message out to the masses. Of course it needs to be the right audience.

• Guest Blogging – Mentioned above, but a little different. Find blogs that deal with your audience but are not competition that have a higher ranking than your blog (or the same). Send information to them offering to guest blog for free once a month with an original article in exchange for a byline with a link.

• Publishing a Book – Today, it’s easier than ever to become published now that Amazon offers Kindle Direct Publishing. You can sell your book, or offer it for free to help get the word out about your business and expertise.

• Joint Ventures — A JV with someone who offers complementary products and services to the same audience you cater to is a wonderful way to spread the word about your products and services. You both can use each other’s resources and skills to make something completely new and awesome for your audience.

• Speaking Engagements (Virtual for now) – It might be out of your comfort zone but speaking either online at webinars or at in person events is a great way to become known as an expert in your area. The more you can speak about what you know the better.

• Interviews – Not only should you interview other experts for your own podcast or blog, you should agree to be interviewed as often as possible to get your message out to your audience. The more ways you’re presented as “the expert” the more your audience will see you as the expert.

• Social Media – No, I’m not saying that you need to create an account on every Social Media Platform known to man. Of course you need to identify the best place to be as pertains to your Business Model, Mission and Target Market. However, it is a great place to promote everything you do. You want to be engaging. Answer questions people have, and stay on top of issues that arise. Provide content that is of value to your community.

Participating in these activities and anything else that you can think of that will increase your exposure will help you gain expert status a lot faster than if you did nothing. Be sure to take your time with each addition to your roster. You want to give each new venture plenty of time to work before adding more to your schedule.

Did you enjoy the information I just shared with you? How about going a little deeper.

I invite you to check out my much anticipated Training “5 Marketing Mistakes in Business to Avoid and What to do Instead!”

Click here to learn more and claim your place.

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